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Grex > Coop11 > #178: Promoting Grex during our night at Top of the Park |  |
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| Author |
Message |
| 25 new of 127 responses total. |
jmsaul
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response 13 of 127:
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Jun 11 02:20 UTC 2000 |
A lot of people -- me included -- won't put bumper stickers on our cars.
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gull
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response 14 of 127:
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Jun 11 02:27 UTC 2000 |
They're useful for covering up rust spots, tho! ;>
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ric
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response 15 of 127:
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Jun 11 02:28 UTC 2000 |
Yeah but there will be a lot of teenagers at TOP (as always).. teens often
put bumper stickers on cars and other things where people see them (covers
of notebooks and stuff comes to mind)
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jmsaul
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response 16 of 127:
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Jun 11 02:32 UTC 2000 |
True.
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aruba
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response 17 of 127:
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Jun 11 02:56 UTC 2000 |
I like the magnet idea.
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otaking
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response 18 of 127:
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Jun 11 05:20 UTC 2000 |
I like magnets too. And you can use them to cover up rust spots on cars too.
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krj
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response 19 of 127:
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Jun 11 06:28 UTC 2000 |
My thinking is that bumper stickers are less worthwhile as a TOP
promotion because people are only likely to sticker their car for
causes they believe in. In other words, only committed Grexers
are likely to have Grex stickers on their cars. I see magnets as
a better item to give away to the public at large; I'd still like
to complete the bumper sticker project, but I don't think it has to be
done for July 9th.
There was basic agreement on a Grex bumper sticker design.
It was written up at incredible Grexian length in the old Coop conference.
I'm stuck on two points. (1) I have no software or skills for
manipulating graphic images. (2) I don't know how to prepare a two-color
master for Sawicki and Sons.
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krj
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response 20 of 127:
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Jun 11 06:37 UTC 2000 |
For a magnet, the really basic design I have in mind would be:
[greek temple logo]
www.cyberspace.org
Just get the URL on people's refrigerators, and the Greek Temple logo can
reinforce the blurb on the cable access channel.
This project needs an enthusiastic individual to own it; as I already
explained in resp:0, I am not going to be it.
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mary
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response 21 of 127:
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Jun 11 12:59 UTC 2000 |
This $200 - $300 will come from targeted donations, not
the general fund, right? I hope so.
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remmers
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response 22 of 127:
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Jun 11 13:27 UTC 2000 |
Right. The fee to sponsor the movie also came from targeted
donations.
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tpryan
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response 23 of 127:
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Jun 11 14:06 UTC 2000 |
magnets are more likely to go into pockets upon being given out.
Bumbper stickers would seem more likely to be put down or put into a
trash can after being given out.
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gypsi
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response 24 of 127:
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Jun 11 14:58 UTC 2000 |
Bingo.
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ric
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response 25 of 127:
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Jun 11 15:18 UTC 2000 |
I really think Grex needs to focus on "Grex.org" for marketing purposes.
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drew
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response 26 of 127:
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Jun 11 17:01 UTC 2000 |
Last I heard, almost all cars were made of material well suited for attaching
magnets to.
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gelinas
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response 27 of 127:
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Jun 11 17:13 UTC 2000 |
Sawicki will do the art-work for you. I don't remember it being any more
expensive, either. Unfortunately, the only price-list I have is the one
for lawn signs; they still haven't mailed me their catalog.
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cmcgee
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response 28 of 127:
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Jun 11 17:42 UTC 2000 |
re 25: For marketing purposes, cyberspace.org is MUCH EASIER to remember.
(I owned a marketing consulting firm for 9 years, and if Grex were paying me
for my advice, I charge hundreds of dallars, and would be throwing myself
bodily in front of the printing presses to keep you from buying any publicity
materials with grex.org on it)
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jmsaul
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response 29 of 127:
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Jun 11 17:46 UTC 2000 |
Heh. She's right -- cyberspace.org is a much better name.
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ric
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response 30 of 127:
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Jun 11 18:10 UTC 2000 |
I disagree. The name of this place is GREX. The people who run this place
are Grexers. "GREX.ORG" is shorter and more likely to fit on things with
larger letters that are more easily readable, thus making it more readable,
more visible, and therefore more effective.
People without knowledge won't know what either "grex.org" or "cyberspace.org"
are, so my points in the first paragraph are really the only ones that matter
from a marketing standpoint. Plus, people log into Grex, they don't log into
Cyberspace Communications, so there's nothing to tie the domain
"cyberspace.org" into their experience.
Using Grex.org just makes a lot more sense.
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cmcgee
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response 31 of 127:
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Jun 11 18:39 UTC 2000 |
The word "cyberspace" is an English word that is familiar to many people.
Remembering a familiar word is much easier than remembering an unfamiliar word
in a foreign language.
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hhsrat
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response 32 of 127:
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Jun 11 18:53 UTC 2000 |
If we need layout/design software, I'll offer my services. I have a
copy of Quark, can seperate the 2 colors, manipulate images (Paint
Shop Pro), etc. I don't want to be a project organizer, but I'd like to
help out if needed.
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i
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response 33 of 127:
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Jun 11 18:57 UTC 2000 |
Our target audience feels pretty familiar with the word "cyberspace";
they have some pretty positive feelings about "cyberspace"; they know
how to spell "cyberspace"; they have some slightly-correct ideas about
what they'll find at a place called "cyberspace"; etc.; etc.
For all our target audience knows, feels, or can guess, "grex" is a
colo-rectal surgury institute in Nepal.
We don't have money to waste on internally-targeted scratch-our-own-egos
"advertising". We can hardly fantasize about being able to afford to
make "grex" a household word through a radio/TV/newspaper/etc. ad
campaign.
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remmers
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response 34 of 127:
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Jun 11 19:10 UTC 2000 |
I vote for cyberspace.org
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ric
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response 35 of 127:
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Jun 11 19:18 UTC 2000 |
re 31 - sure everyone knows what "cyberspace" is but they still don't
associate it with that which is Grex. Personally, I think it's a meaningless
buzzword. I'd wager that people would be MORE likely to visit "Grex.org" than
"cyberspace.org", if only out of curiousity.
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remmers
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response 36 of 127:
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Jun 11 19:24 UTC 2000 |
Would "grex.cyberspace.org" (which also works) capture the best
of both worlds?
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lelande
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response 37 of 127:
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Jun 11 19:33 UTC 2000 |
what type of audience do you want to attract?
'grex' is for audiences who'd chime to words like 'gulag', 'wicca', and
'analog'.
folks who'd jive to 'cyberspace' would jive to 'cyanide', 'protoss', and
'digital'.
among other distinctions.
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