|
Grex > Music2 > #101: The Demise of Classical Music Radio, and Other Radio Complaints |  |
|
| Author |
Message |
| 25 new of 107 responses total. |
krj
|
|
response 11 of 107:
|
Nov 24 20:05 UTC 1997 |
Rogue slipped in with #9. The barriers to entry seem pretty
overwhelming to me, given that they are completely unrelated to the
inherent cost of operating a radio station. Witness the recurring
issue of pirate radio stations, run out of a van somewhere.
The inherent cost of entering the radio market is peanuts -- probably
a few thousand dollars, if that. But the price of that government
license is in the millions, many orders of magnitude more.
|
mta
|
|
response 12 of 107:
|
Nov 24 20:09 UTC 1997 |
re: resp:9 part#8 -- which you would run probably depends entirely on your
motivation. If you're doing it for the money, you'll go with the higher
earner. If your doing it for the love of the music, then you'll go with the
format that pleases you as long as the gross profits are acceptable to keeping
the station going.
|
richard
|
|
response 13 of 107:
|
Nov 24 22:43 UTC 1997 |
we have plenty of classical radio stations in NYC...
back in Georgia in my hometown, the biggest outcry over a format switch
was when the local country station switched to a 24-hour Elvis Presley
format. (Im not making that up...it became all Elvis and Elvis covers
all the time...on christmas they played Elvis singing christmas carols
for 24 hours!) They stuck with the all Elvis format for two years
until the station changed ownership and went to top 40 rock. I hear
its back to country again now though.
|
danr
|
|
response 14 of 107:
|
Nov 24 23:00 UTC 1997 |
re #9: You're assuming that he can make $3 million with a rock format.
That's yet to be determined. It's already a pretty crowded market.
|
rogue
|
|
response 15 of 107:
|
Nov 24 23:06 UTC 1997 |
#10: I hate to state the obvious, but advertisers do see the listeners'
only as consumers, of beer or whatever. Remember the golden rule:
Those who have the gold make the rules. The advertisers have the gold
in this case and they make the rules.
#11: Assuming the bandwidth for radio is limited (probably an accurate
assumption), someone has to regulate it. Because the bandwidth is
limited, it is valuable to businesses. You seem to harbor some
bitterness towards the government for making money from the licensing
of the bandwidth. Would you rather have anarchy on the radio waves?
Seeking rents from this licensing is only reasonable -- as a matter
of fact, if the government gave bandwidth away, the same liberals
bitching about barriers to entry would be bitching about how the
government is subsidizing corporations by giving away bandwidth -- owned
by "everyone" -- for free (very legitimate argument). Do you have
an idea what you are talking about?
#12: You just don't get it. If Mother Theresa were running a charity in
Calcutta, only a fool would ask her if she's making a profit or
what the return on investment is. If a corporation were running a
for-profit radio station in Detroit, only a fool would bring up the
issue of "love of music" when talking about major decision making.
We know what Mother Teresa's motivation is; We need not question it.
We know what a corporation's motivation is; We need not question it.
|
anderyn
|
|
response 16 of 107:
|
Nov 25 00:21 UTC 1997 |
But if I as an individual or as part of a consortium of individuals bougth
the radio station (which could happen), then my motivations would not
necessarily be to make pots of money. It would be to get the music I liked
out there (I've always wanted an all-folk statin, but I'd share with the
classical-lovers out there) and to make enough to make running the station
reasonably profitable.
|
scg
|
|
response 17 of 107:
|
Nov 25 04:43 UTC 1997 |
Hmm... I work for a for-profit corporation. I also do stuff I enjoy. There
are probably other businesses where I could make more money, but I wouldn't
find it as interesting. Certainly some companies do whatever they have to
do to maximize profits, regardless of whether it's what they like doing.
Other people or companies can have different motivations, or overlapping
motivations.
I don't deny that in most businesses, as long as there is nothing harmful
about what a company is doing, they should probably allowed to do what they
want, or what will bring in the most profit. I see radio as somewhat
different because it is a scarce resource, limited to those with government
licenses, and there is a finite amount of licenses. It may well be that the
most money can be made by having all the radio stations havin gan almost
identical format, but in radio licensing the government should also be taking
the greater public good into account, and mandating some variety.
|
danr
|
|
response 18 of 107:
|
Nov 25 13:32 UTC 1997 |
You know, I love polka music, and aside from a segment or two on "A
Prairie Home Companion" you just don't hear it on the radio anymore.
I think the FCC should mandate that each station carry a one-hour
show of polka music per day.
OK, OK. It's a bit of an exaggeration, but I think I made my point.
re #15: If you reduce everything to money, Jemmie, you must live a
pretty dreary existence.
It used to be that the government awarded radio-frequency bandwidth on
the basis of what would promote the most public good, not what would
bring in the most money. While these two goals are not mutually
exclusive, I'm not so sure that the recent bandwidth auctions have
promoted the public good.
|
mcnally
|
|
response 19 of 107:
|
Nov 25 14:42 UTC 1997 |
re #9:
> Just because the bandwidth is regulated it does not mean it is not a
> free market. There are barriers to entry but they are not overwhelming.
Umm.. Sure. I'll just get together a bunch of friends, we'll pool
our and buy a transmitter and start broadcasting, then.. And when the
FCC comes to shut us down because all of the broadcasting licenses in
this area are already allotted and no more competitors are allowed to
enter the market I'll just explain to them that Jemmie said it was OK.
Why do I get the idea that Jemmie's idea of a "free market" is one that's
free to operate the way he likes?
> A plant to manufacture memory chips costs over $1 billion. The cost of
> developing the next Intel chip is going to be about $10 billion. Those
> are severe barriers to entry.
Yes, and if I had $1 billion dollars I could presumably build a chip
fabricating plant. However, a billion dollars wouldn't guarantee me a
radio station in Detroit unless someone else agreed to sell their license.
If the other owners were all billionaires who wanted to keep their radio
stations the government wouldn't let me broadcast, period. Surely you
can see the difference?
re #15:
> Remember the golden rule: Those who have the gold make the rules.
> The advertisers have the gold in this case and they make the rules.
Last time I checked we were not yet *officially* living in a
plutocracy. According to my admittedly naive notions of government
the public is supposed to have some say in how broadcast spectrum,
which has been deemed to be public property (and rather valuable
property, at that..) is put to use. The people, or their representatives,
make the rules. If enough of the people believe that radio licenses
should be allotted for reasons other than strictly financial then that
should be the way that it's done.
|
rogue
|
|
response 20 of 107:
|
Nov 25 14:47 UTC 1997 |
#16: TS said they paid $33 million for the station, and overpaid. Let's say
fair market value is $25 million and you invested $1 million in the
venture. Considering that the S&P 500 ("stock market") has increased
in value about 10% a year on average this century, if the station is
not making $2.5 million a year, you will probably be upset. Considering
that the economy is booming and the S&P 500 has gone up an average of
16% over the past 5 years, that is a very conservative value. People
who do not have money coming out of their assholes do not invest
$1 million to hear music they like.
#18: I don't reduce "everything" to money but when you are talking about
business decisions -- especially ones where there is a $33 million
investment -- it must come down to money.
#17: Who sets the agenda? Why don't I hear Peking Opera on the radio?
What about other ethnic music?
|
rogue
|
|
response 21 of 107:
|
Nov 25 14:52 UTC 1997 |
#19: You can't operate a bar with licensing. Are bars not "free market"?
Is any industry that is not regulated not a "free market"? Do you know
what a "free market" is?
$1 billion would not guarantee you a bar. You still have to jump
through hoops. Again, do you know what a "free market" is?
The people have the ultimate say in how the broadcast spectrum is
used -- they vote with their ears and they vote with their wallets.
That's obviously not good enough for you because the Nanny State knows
better, right?
(First paragraph should say, "Is any industry that is regulated not a
"free market"?)
|
mta
|
|
response 22 of 107:
|
Nov 25 17:26 UTC 1997 |
s'okay Jemmie. Sometimes I think you don't get it, too. ;)
You say that people who aren't wallowing in money don't make major investments
That's simply not true.I doubt anyone expected to make a profit on their loans
and donations to help get the infant grex started, for instance. (For that
matter, I have the impressions that several people were never fully reimbursed
for their initial loans to the founding fund. Most of them eventually decided
to just consider the money a donation after a while.
OK, grex didn't cost anyone a several billion dollar investment -- but
relative to our incomes it was still a lot of money. Everyone contributed what
they could afford not out of a profit motive but out of a love for public
access computer conferencing and a desire to promote free access to
information.I don't think that puts the founders in the league of a Mother
Theresa. Far from it.
But money is simply not a motivating factor to some people as long as the cash
is there to provide for the basics. (For instance a project brings in enough
not to become an unmanageable financial burden, whether the project be a radio
station or a computer conferncing system)
Actually, there are a number of not for profit radio stations across the
country (aside from NPR/PRI stations) that are run by volunteers who have
other days jobs and are supported by listener subscriptions.Those stations
are the radio equivalents of grex. Not everyone who listens contributes --
but enough do to keep the stations on the air and the volunteers are donating
time and skills out of a love for what they're contributing.
|
krj
|
|
response 23 of 107:
|
Nov 25 17:27 UTC 1997 |
(Digression: are you really a Chinese opera fan, rogue?
If so, please come write something about it for the music conference
or the Classical music conference some time...)
I guess we'll just have to agree to disagree on what a barrier to entry
is. Inherently, radio is a business which can be run by high school
student, or run out of the back of a truck. A government license which
has to be purchased for $20-$30 million seems like a huge barrier to me,
relative to the normal cost of operation. Last I heard, liquor
licenses were generally priced in the tens of thousands of dollars,
which is not an amount exorbitant to the cost of operating the
business.
When you write: "The people have the ultimate say in how the broadcast
spectrum is used -- they vote with their ears and they vote with
their wallets" well, I have to disagree there. The ADVERTISERS have
the ultimate say in how the spectrum is used, and to the advertisers,
some ears are more equal than others.
I am not the customer of radio. I can't go buy the radio programming
I want -- the closest I can get is to give money to the local
public radio station.
WQRS had plenty of listeners -- it was quite a profitable station.
Free market theory claims that all profitable projects will be
done; yet here, a profitable business was destroyed and its
listeners -- and its customers too, because WQRS had advertisers
who are unlikely to follow to the new format -- were discarded
as worthless. What's wrong here?
(Nothing is wrong, says Dr. Rogue Pangloss! This is the best of
all possible worlds!! :) )
So, yes, Rogue, I do believe there is a role for Nanny State to
play in the allocation of radio, at least until the next-generation
digital radio service, which may allow many more players, comes
into production.
|
nsiddall
|
|
response 24 of 107:
|
Nov 25 18:17 UTC 1997 |
Hey, it's silly to demean poor Jemmie because he talks about economics.
That's like telling someone who understands physics, you must have a dreary
life because you reduce everything to the law of gravity. Money and economics
are just tools to analyse and organize our lives. They don't tell us what
we have to do; they don't keep us from appreciating music, falling in
love...having the same passions and feelings as self-satisfied ignorant people
who proudly proclaim they don't "care" about economics.
I don't know anything about the radio business, or have any strong feelings
about what public policy should be...but it does seem entirely possible that
the station management made a mistake. Not even Jemmie would claim that
business people are infallible.
|
rogue
|
|
response 25 of 107:
|
Nov 25 18:41 UTC 1997 |
#22: Grex is not a for-profit enterprise -- note that in my messages I used
the phrase "for-profit corporation" many times. You cannot compare Grex
to a radio station a corporation paid $33 million for. They have
different goals. Judging the corporation's actions with the goals of
Grex is as pointless as judging Grex's actions with the goals of a
for-profit corporation. That is the point.
#23: I am not a Chinese opera fan. I don't like it. :-)
Free market states that participants want to *maximize* profits, not
that "all profitable projects will be done." One of the calculations for
whether a project is worth doing is the standard NPV (Net Present Value)
calculation. It's rather simple but a key number included is the
*cost of capital*. Cost of capital tends to increase as profitable
opportunities increase. An 8% ROI in one decade may be acceptable while
at least a 15% ROI (Return on Investment) is demanded in another decade,
depending on the economy.
$1 million a year profit for a $33 million investment is not good --
the corporation/individual could have purchased mutual funds and got
about 20%, or $6.5 million last year. And that's at a lower tax rate
because capital gains is taxed lower than profits.
#24: When analyzing business decisions, one must primarily use money as a
scorecard. This is why I brought up the Mother Teresa example -- when
analyzing charitible organization, one cannot use profit as a
scorecard.
I did not say the station made a good decision. What I am pointing out
is that a small piece of a big pie may be bigger than an entire small
pie. If it is, then it is only in the interest of the for-profit
corporation to go after the small piece of a big pie. Music is a
product.
|
tao
|
|
response 26 of 107:
|
Nov 25 18:46 UTC 1997 |
We respect Jemmie, even when his ideas seem disagreeable to some of
us.
Anyway, on to the debate: I have to agree with Jemmie's take on how
the radio market works.
So, support Public Radio. These stations need donations to survive,
and most $$ comes from listeners (with some $ chipped in by those
businesses that offer matching funds if their employes donate).
Those who have the gold make the rules. In Public Radio, listeners
have a lot more clout because they're a major revenue source. So
call in during a pledge drive, and offer some $. You'll probably
be asked which programs you like best (I was, when I called WUOM).
That's an opportunity to make a pitch for more classical music
(or whatever else you prefer).
Public Radio cares about what listeners think of various types
of programming -- enough, at least, to hire market researchers
who conduct test-audience surveys. I participated in one of
these a few months back. They gave us questionnaires with
essay portions. They played excerpts of stories of all sorts,
and asked us what we liked best and least about them. They
asked us about what times of day we'd listen, if we'd listen,
etc.
Forget commercial radio.
|
tao
|
|
response 27 of 107:
|
Nov 25 18:46 UTC 1997 |
(Jemmie slipped in.)
|
goose
|
|
response 28 of 107:
|
Nov 25 19:40 UTC 1997 |
I have a lot more respect and understanding of Jemmie now that I
read #26.
|
krj
|
|
response 29 of 107:
|
Nov 25 19:47 UTC 1997 |
Public radio, in rogue's model, is a terribly inefficient waste of
resources. Those public radio licenses, which were given away for
free, should be auctioned off to the highest bidder.
I would argue instead that perhaps we need additional public radio
licenses.
-----
Back to rogue in #25, where he argues that a $1 million return on a
$33 mil investment isn't very good performance. I won't disagree with
that. However, let's look at what that investment really consists of.
My guess is that the physical assets of WQRS would be under $5 million
-- offices, studios, transmitter. That's just a guess. The value of
WQRS as an ongoing business -- well, it can't be too high, because
the owner just threw it away. So that leaves $28 million as the
value of the government license. You can tweak that figure up or
down, it doesn't affect my argument.
But the government license can only be worth $28 million because there
are such a limited number of them! Essentially, we have had an
ever-increasing pot of money bidding up the price on a finite supply
of licenses -- the license, of course, being a government artifact.
If we were dealing with a "normal" commodity, the pot of money would have
gone into capital investments to produce "more" radio.
Instead of spending $33 mil to buy a business whose tangible assets
are $5 mil, producing revenue of $1 mil, General Media would have gone
off and built a station from scratch; QRS would still be broadcasting
classical music; we would not be having this friendly argument.
As for "all profitable projects," all I can say is that we had different
economics teachers. "All profitable projects will be done" falls directly
out of the definition that entry into the market is easy. If General
Media stops broadcasting classical music while it is still a
profitable business, someone else steps into that market niche.
But it's not a free market; there's that damn $28 million
license, price derived above. But on this point it seems we have no
common ground.
|
tsty
|
|
response 30 of 107:
|
Nov 26 19:46 UTC 1997 |
<<asked to move the following into here>>
by TS Taylor (tsty) on Mon, Nov 24, 1997 (18:10):
ummm, actually, after a little research and readinghte newspapers
and seeing some other stuff on line, it seems the new owners
actually had a net profit slightly in excess of $1,000,000 for
last year. ahhh, geee.
however, in their greedy gobble to own a detroit radio property,
they *vastly* overpaid ( ~$33 mil ) for the pleasure and decided
that after their VeryBadPurchasePrice ...they were going to
compoiund the error witha VeryBad&HorridProgramming change.
which is *typical* idiocy when jerks with no knowledge of some
industry get a buncha bucks and throw it wildly around trying to
make a killing.
whoever owned wqrs before reeeeeal saw the new owners coming from
a mile away.
the losers are *both* the new owners and the wide listening
audience that DID generate over ~$1,000,000 in profit for them.
takes quite an audience to generate a million bucks, even if
you are the only game in town.
and then to precipitously dive into a rock-solid-established (pun
intended) segment ofhte music market that has held sway in
detroit & environs for 30 years (did i mention experience before?)
is tantamount to hari kari.
i hope whomever owns wqrs is a privatley held company so no
stockholders get their asses fried by these dolts.
oh, someday i'll tell ya what i really think. <g>.
--------
following on this a little, one mis-perception is that the *station*
had/has the value. it is the *license* that has the value.
apparently the license was sold in reference to the market value
of a generic fm license in the 6th largest radio market, blah, blah, etc.
while taht may be true ..... and while there *ought* to be a market
value return on investment, radio (media in general) carves up
the profits a little differently based on competiton in musical
niches.
like a buncha grocery stores where 4-5 sell only fresh veggies, adn
8-9 sell only meat and 1 store sells desserts!
we just lost our dessert store adn the meat sellers are gonna
chew up teh new entry bigtime, imo.
|
rogue
|
|
response 31 of 107:
|
Nov 26 20:37 UTC 1997 |
#26: Public radio is good. People who want to hear their stuff can contribute
to public radio and use their weight there.
#28: She didn't say anything I didn't already say. The business world has
different goals and plays by a different set of rules than what a lot
of Ann Arborites (computer geeks, academics, visionaries, wanderers,
hobos, etc.) are used to. It's hard to accept but it is reality.
#29: This is an interesting discussion. There are several issues of note:
1) With regards to doing "all profitable projects." I hope your economics
instructor also taught that the only true scarce skill is entrepreneurial
ability -- for economics sakes, all other skills are commodities.
Entrepreneurial ability is finite because time is finite and there are a
finite number of people; It is impossible to do "all profitable projects."
You probably are not familiar with NPV calculations because they are
financial rather than economic calculations, but they are simple
calculations used to determine whether a project is a "profitable" one or
not. A *very* important number in that calculation is "cost of capital."
In other words, if I get get 25% return/year in a mutual fund, a
project that returns 15% is *not* profitable. In your definition, you do
not take cost of capital into account. There are an infinite number of
"profitable" projects by your definition but using the financial/economic
definition, there more profitable projects there are, the greater that
"cost of capital" number becomes -- the benchmark increases. One of the
greatest errors made by non-professionals in doing profitability
calculations is their failure to take into account the complete
opportunity cost (or cost of capital).
2) I don't know if more radio licenses can be issued. I do not know all the
reasons why they are not if they can be -- I can think of a couple of
reasons. I am not sure how much the radio license is worth, but $28
million seems high. Not all of the price outside of tangible assets can
be attributed to the cost of the license.
There are classical music stations all over the country. There are none
in Detroit. Why attribute this to the evil FCC or evil capitalists? Why
can't it simply be because there is not enough interest in SE Michigan?
#30: Where your analogy fails is that desert buyers will bid up the price of
deserts to the point if supply is reduced; Classical music listeners will
not buy any more or less products from the advertiser of the station
they are listening to whether there is 1 or 100 stations. That is the
problem.
The Chinese bakery store in Ann Arbor charges much higher prices than
the one in Windsor, but has much fewer clients. The classical music
station cannot charge advertisers more for advertising if the number
of listeners decrease -- there is no cause-and-effect relationship
there (as a matter of fact, the opposite is true).
|
lumen
|
|
response 32 of 107:
|
Nov 30 09:48 UTC 1997 |
What a discussion-- but I'm not sure I understand it all. No, no-- don't
explain it again! :) I surf through radio like I do TV-- can't wait to get
a cassette deck or a CD player in my car so I will have something decent to
listen to _all_ the time..
|
void
|
|
response 33 of 107:
|
Dec 1 03:52 UTC 1997 |
if only cabs had cd or tape players. wqrs was the *only* radio
station i listened to in my cab. now that i know the company which
killed wqrs also owns wcsx, i'm going to be hard put to find something
worth listening to during the 40-60 hours a week i spend driving. this
format change has left me close to heartbroken.
|
rcurl
|
|
response 34 of 107:
|
Dec 1 06:50 UTC 1997 |
How about a portable CD? You can get a little xmitter that will broadcast
it to the (FM) radio in your cab.
|
void
|
|
response 35 of 107:
|
Dec 1 07:09 UTC 1997 |
now there's a thought. thanks, rcurl.
|