Publicity

May 16 19:46 UTC 2002

Given that there is a publicity group, I thought it made sense 
to iron out precisely what we want for Grex.  In what boundaries are the 
publicity folks allowed to operate if any, and what type of audience, 
if we even choose to define it, do we want to (this sounds so 
irritatingly "ad agency") target.  Although not as well articulated as I 
would like, these and other related issues ought to be discussed. I 
believe that the whole concept of publicity for Grex should be more 
defined than it is, so at least the publicity folks know what they have 
to work with and know their limits.  

This is something mta and I have talked about in e-mails over the past 
couple of months, and I mentioned that I would create an item to discuss 
this very issue. Hopefully the need for this is understood, but I would 
be happy to expound on this subject.  

response 2 of 55:

May 16 20:31 UTC 2002

I have never been privy to those conversations of yours, jp2, so it's 
new to me.  Thanks for your imput, honestly.

response 4 of 55:

May 16 22:15 UTC 2002

Is there a publicity budget?

What sorts of things would the publicity group be interested in doing?  
Is the shirt item part of it?  Are you interested in purchasing 
advertising in newspapers?  Making cable TV ads?  Striking up 
partnerships with ISPs?  Sending spam mail?  I think this would have a 
lot to to do with the parameters.  As a member, if you guys are gung-ho 
about doing something, I'd be willing to go along with it (except spam) 
and probably contribute extra money to support you.  I'm not interested 
in telling you what I want you to do and then finding out it's a lot of 
work, unrewarding to you, and not what you think is useful.

I can think of possible worthwhile cooperative ventures between M-Net 
and Grex.  I don't think there's any real adversarial feeling between 
the two.  (No one on Grex is against helping M-Net, for example.)   
Maybe a Top of the Part movie, a newspaper ad, or something else of the 
sort would benefit both.  Cooperative ventures take extra work; you 
have to decide who contributes what resources and who gets what amount 
of the take (if any).  The extra coordination effort is the biggest 
objection I see to joint publicity ventures.