lelande
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response 2 of 44:
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Sep 28 20:37 UTC 2002 |
i was flipping channels and i stopped at the sting "what do rock stars dream
about?" jaguar commercial. i enjoy that commercial because i enjoy hating it
fiercely, the same reason i watched Today's Special on nickelodeon when i was
a kid. but soon enough i realize that it's not a commercial at all, it's an
actual video. but it's still a commercial for a jaguar, cuz that's what he's
riding around in singing his crap wish-i-were peter gabriel/david byrne
i'm-a-dumb-old-former-no-wave-rock-star song, and they show the hood ornament
with cinematic vividness every so often.
is it a video? is it a commercial? is this a good ad campaign, squeezing a
commercial out of a video and vice versa? i wouldn't doubt that jaguar's
target audience is sting's target audience, given the economic class that
sting appeals to (as i'd wager) and the high cost of owning a new jaguar. i
love jaguar, but i don't like their new ad campaign ("london calling"
nostalgia, playing a clash song to hearken back to 60s mod london is a jarring
anachronism), and i hate sting.
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mcnally
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response 3 of 44:
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Sep 28 21:01 UTC 2002 |
Oh, man, I *hate* those "London Calling" commercials. The anachronism
is merely annoying, but the idea of using a Clash song to sell Jags
(of all things) is truly repulsive.
Perhaps worse, though, it *really* makes you wonder if the ad makers ever
even listened to any more of the song than just the title phrase in the
chorus.. I mean it's a pretty apocalyptic song, not a happy little ditty
about cruising around Jolly Olde England.. In this way the Jaguar ad
is much like the insurance company (I think) that was using Iggy Pop's
"Lust for Life" in a commercial a few years ago. By mere coincidence,
I'm sure, they left out the lines about "the liquor and drugs and the sex
machine" as well as "torture films".. I do wish they'd at least left in
the bit about hypnotizing chickens.
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