response 2 of 44:

Sep 28 20:37 UTC 2002

i was flipping channels and i stopped at the sting "what do rock stars dream
about?" jaguar commercial. i enjoy that commercial because i enjoy hating it
fiercely, the same reason i watched Today's Special on nickelodeon when i was
a kid. but soon enough i realize that it's not a commercial at all, it's an
actual video. but it's still a commercial for a jaguar, cuz that's what he's
riding around in singing his crap wish-i-were peter gabriel/david byrne
i'm-a-dumb-old-former-no-wave-rock-star song, and they show the hood ornament
with cinematic vividness every so often.
is it a video? is it a commercial? is this a good ad campaign, squeezing a
commercial out of a video and vice versa? i wouldn't doubt that jaguar's
target audience is sting's target audience, given the economic class that
sting appeals to (as i'd wager) and the high cost of owning a new jaguar. i
love jaguar, but i don't like their new ad campaign ("london calling"
nostalgia, playing a clash song to hearken back to 60s mod london is a jarring
anachronism), and i hate sting.