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slynne
What Does Your Car Say About You? Mark Unseen   Jan 22 16:01 UTC 2004

This morning on the way to work I saw a person driving a Hummer and I 
thought to myself "Geez, what an ASSHOLE"! Now, this person wasnt doing 
anything to make me think that other than driving a big ugly car. They 
certainly werent driving poorly. In fact, later on I noticed them stop 
to let someone out of a gas station driveway so the actual evidence is 
that they werent some jerk. Still, there is something that just 
screams "I am a selfish pretentious jerk" about a Hummer. 

This got me thinking about how image and what we project to the world 
is related to the kind of car we drive. It seems so silly and yet I am 
obviously guilty of it as my thoughts this morning about the Hummer 
driver indicate. I know that I have other thoughts abotu drivers of 
other cars. For instance, whenever I see someone driving an Aztec, I 
think to myself "Now there is a person who doesnt mind driving an ugly 
car" ;) 

I am not the only one though. There was a certain ad run by the right 
wing Club for Growth that strongly implied that people who drive Volvos 
are politically liberal. People often associate pickup trucks with the 
south. SUVs have a kind of rugged American image while mini-vans just 
scream "soccer mom". 

I drive an old beat up VW Jetta. I guess I always think of VW drivers 
as being kind of like me. Which, when you think about it, is kind of 
stupid. I mean, folks buy cars for all kinds of reasons besides image. 
It is after all a way to get from point A to point B.

So? What images do you usually associate with different makes and 
models of cars?
46 responses total.
gull
response 1 of 46: Mark Unseen   Jan 22 16:26 UTC 2004

I thought that Club for Growth ad was pretty funny.  I'm tempted to get
a bumper sticker that says "Volvo-Driving Liberal Freak", except I'm not
sure anyone would get it. ;)


When I see a Geo Metro or Ford Aspire, I tend to think, "there's a poor
bastard who can't afford a real car."
keesan
response 2 of 46: Mark Unseen   Jan 24 21:01 UTC 2004

I never heard of any of these.  This year we have had to drive since I am sick
so Jim has insured his 1987 Dodge Colt.  What image does that project?
He used to drive a green bike with a purple fork.  I have a white Raleigh with
a bit of purple and turquoise trim as well as a very rusty Gitane.  
Does the age of the car say more than the name of it?
rcurl
response 3 of 46: Mark Unseen   Jan 24 22:59 UTC 2004

What my car says about me is "this is the car I bought" (or rented,
or leased, or borrowed). No more and no less. 

slynne
response 4 of 46: Mark Unseen   Jan 25 16:18 UTC 2004

resp:2 - Gosh, I guess a 1987 Dodge Colt would say to me "this person 
doesnt really care about what kind of car they drive so long as it 
runs" ;)

resp:3 - That isnt what it says to me, rcurl. Nya Nya :)
rcurl
response 5 of 46: Mark Unseen   Jan 25 19:14 UTC 2004

Re #4 re #2: it may "say" that to you, but that might not be true. There
are many reasons why a person may be driving a 1987 <whatever>, and they
may in fact *care very much about what kind of car they drive* - and have
chosen that car because they do care. But, of course, you are just playing
the game.  8^}
gull
response 6 of 46: Mark Unseen   Jan 25 22:58 UTC 2004

Of course, a lot of people do buy a car because they like the image it
projects.

In one extreme example I just read about, a guy who owned a '91 Volvo
240 along with a couple other cars chose to park the 240 at a nearby Wal
Mart, because he didn't like the way it looked in his driveway.
keesan
response 7 of 46: Mark Unseen   Jan 26 00:05 UTC 2004

The 1987 Dodge was not bought by Jim, it was given to him by a friend, as was
the 1986 car (Toyota?) that is waiting to replace it when the exhaust system
can no longer be patched.  Jim fixed plumbing and chimneys for both donors.
But he is somewhat selective about what he lets people give him.  
mdw
response 8 of 46: Mark Unseen   Jan 26 01:12 UTC 2004

First I heard of walmart parking lots cancelling out the "carma" of
Volvos.  But I suppose it makes sense.
slynne
response 9 of 46: Mark Unseen   Jan 26 17:50 UTC 2004

There are certainly people for whom image influences their car choices. 
I know that rcurl isnt such a person and yet, I think you can still 
tell a lot about a person based on what kind of car they choose to 
drive. It isnt always right of course but I bet it is a lot of the 
time. 

Anyhow, it is just interesting. The whole marketing of cars thing. 
rcurl
response 10 of 46: Mark Unseen   Jan 26 18:21 UTC 2004

(In fact, the image of the car to me does influence my car choice, but not
its image to others.) 

slynne
response 11 of 46: Mark Unseen   Jan 26 19:15 UTC 2004

Fair enough. 
jmsaul
response 12 of 46: Mark Unseen   Jan 27 00:57 UTC 2004

SUVs scream "soccer mom" to me.  So do minivans.
bhoward
response 13 of 46: Mark Unseen   Jan 27 05:44 UTC 2004

To me, SUV's scream "free lodging", particularly when you consider the
often high cost of staying in hotels and ryokan in certain areas of Japan.
It's true I don't need my Toyota "Surf" (called 4-runner in the US) to
go off-roading, but it has proven quite handy for hauling our bikes and
doubling as a mobile hotel when we road trip.

Heh.  We even put a (cheap) form of tatami in the back.  Very comfortable.
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