| Grex > Music3 > #121: The Fall Music Video Item |  |
| The Fall Music Video Item | 
Sep 28 18:46 UTC 2002 |
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| response 1 of 44: |
Sep 28 18:48 UTC 2002 |
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| response 2 of 44: |
Sep 28 20:37 UTC 2002 |
i was flipping channels and i stopped at the sting "what do rock stars dream
about?" jaguar commercial. i enjoy that commercial because i enjoy hating it
fiercely, the same reason i watched Today's Special on nickelodeon when i was
a kid. but soon enough i realize that it's not a commercial at all, it's an
actual video. but it's still a commercial for a jaguar, cuz that's what he's
riding around in singing his crap wish-i-were peter gabriel/david byrne
i'm-a-dumb-old-former-no-wave-rock-star song, and they show the hood ornament
with cinematic vividness every so often.
is it a video? is it a commercial? is this a good ad campaign, squeezing a
commercial out of a video and vice versa? i wouldn't doubt that jaguar's
target audience is sting's target audience, given the economic class that
sting appeals to (as i'd wager) and the high cost of owning a new jaguar. i
love jaguar, but i don't like their new ad campaign ("london calling"
nostalgia, playing a clash song to hearken back to 60s mod london is a jarring
anachronism), and i hate sting.
| response 3 of 44: |
Sep 28 21:01 UTC 2002 |
Oh, man, I *hate* those "London Calling" commercials. The anachronism is merely annoying, but the idea of using a Clash song to sell Jags (of all things) is truly repulsive. Perhaps worse, though, it *really* makes you wonder if the ad makers ever even listened to any more of the song than just the title phrase in the chorus.. I mean it's a pretty apocalyptic song, not a happy little ditty about cruising around Jolly Olde England.. In this way the Jaguar ad is much like the insurance company (I think) that was using Iggy Pop's "Lust for Life" in a commercial a few years ago. By mere coincidence, I'm sure, they left out the lines about "the liquor and drugs and the sex machine" as well as "torture films".. I do wish they'd at least left in the bit about hypnotizing chickens.
| response 4 of 44: |
Sep 28 21:07 UTC 2002 |
Taking a break from playing poker in a local card room last night, I saw a music video of some sort on the room's TV monitors. There was no audio, so I couldn't hear the music, but the video involved a man in a dress walking around town collecting protection money from local shopkeepers and beating up a teenager and taking his beagle puppy. If anyone can identify the performer, please do; the video was so awful and pretentious I'd like to ensure that I never buy their record even accidentally..
| response 5 of 44: |
Sep 29 07:44 UTC 2002 |
Its difficult to enjoy both at a time---music (audio) and Video.No one can enjoy both at a time.So I first hear the music and then turn off the audio and see the Video.
| response 6 of 44: |
Sep 29 13:08 UTC 2002 |
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| response 7 of 44: |
Sep 29 19:51 UTC 2002 |
Re #3: It's not that they don't listen, they just don't care. Otherwise we wouldn't have seen Joan Baez being used to sell Mercedeses. I do sometimes find the choices inadvertantly amusing. A recent Hyundai ad used an instrumental that I immediately recognized as Jethro Tull's "Thick as a Brick".
| response 8 of 44: |
Sep 30 13:58 UTC 2002 |
Metadiscussion, but I haven't seen any music videos in a while ... the
local Comcast affiliate doesn't incude MTV2 or above, except with their
digital cable service, and that's so poorly implemented that I cancelled the
service after three months of having to wait seconds in between channels while
channel-surfing.
I'm told, though, that none of the MTV2 or MTV2 like channels plays
anything except for pop anymore.
| response 9 of 44: |
Sep 30 14:26 UTC 2002 |
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| response 10 of 44: |
Sep 30 14:49 UTC 2002 |
Eek. No.
| response 11 of 44: |
Sep 30 14:54 UTC 2002 |
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