Grex Music2 Conference

Item 88: Selling Out -- What does it mean to you?

Entered by anderyn on Wed Oct 8 01:36:51 1997:

Um, on another musical list that I'm on, the question of selling out
came up, and I decided to ask another question of the erudite folks
in this cf. 

Basically, what is the difference between selling out and not selling
out? If someone is pleasing enough as an artist to sell a million
records, then obviously those people are happy with that artist's
direction. What is WRONG with wishing to make money? If it's commercial,
is it bad? 

Sometimes I get the feeling that a lot of people who are interested
in music are only interested in it for the elite feelings that it gives
the. For example, I know people who would *never ever* listen to
the radio because it would just be so declasse. And lord help you if
you admit to liking something popular like Bob Seger or Def Leppard
or even most Eighties music. 

So, this appears to be a two-part question...

One. What does "selling out" as an artist mean to you?

Two. If your favorite obscure artist (whom you love now with all your
heart because they're just so cool) suddenly became the next Big
Thing, would you feel betrayed by that? Would it feel as if they'd
sold out on their true fans for the almighty dollar?
58 responses total.

#1 of 58 by mcnally on Wed Oct 8 01:59:07 1997:

  I generally have little patience for those who accuse their favorite
  obscurity of selling out when that person gets even the slightest bit
  of attention, nor do I think that there's anything wrong per se with
  making music aimed at the mainstream.

  That said, I really don't like most of the music that's popular.
  It might be most obvious to conclude that I dislike the music because
  of its popularity but it's more usually the case that I don't like it
  because I don't like it.  Let's face it, I also don't like the majority
  of *un*popular music..  There are plenty of acts that I like a lot that
  are phenomenally popular (e.g. the Beatles, or Nirvana..) 

  Generally I'm happy to see a performer I like get greater exposure but
  there have been a few cases where I've been convinced that the act in
  question has compromised what *I* liked in their music in order to achieve 
  greater mass appeal.  Since whether or not I like it is the only real
  value judgment I can make about what's "good" or "bad" music I'm generally
  unhappy in such cases (for an example of this sort of thing, I used to go
  to a lot of local ska shows by bands that were prominent in the ska scene
  but more or less nationally unknown.  A couple of those bands have achieved
  substantial national recognition in the past two or three years but I haven't
  been happy with the music they've been putting out.  Could just be that I'm
  tired of that sound but I think some of them really did compromise to hit
  the mainstream..  As long as they're happy with the music they're making I
  suppose there's nothing wrong with it but as long as they continue to make
  music I don't enjoy I won't be their enthusiastic supporter..)



#2 of 58 by bruin on Wed Oct 8 14:32:54 1997:

I do remember a friend of mine who was a fan of "the blues" who felt that B.B.
King sold out because he appeared in commercials and did not emphasize the
stereotypical vices of blues musicials (i.e. smoking, drinking, drugs).


#3 of 58 by orinoco on Wed Oct 8 23:10:15 1997:

Well, I do tend to dislike people who dump a favorite band just because it's
hit the big time, or insult music solely on the grounds that it's
'mainstream'.  Likewise, many bands change their sound over time, and often
this represents artistic development, or just experimentation, rather than
'selling out'.  I think if a favorite local band became famous by playing a
simplified, toned-down, mainstreamed version of their usual sound, I'd be
moderately annoyed - but because this would represent a change for the worse
in their sound, not because they've 'betrayed' me or sold out.


#4 of 58 by lumen on Thu Oct 9 00:29:03 1997:

I think the bottom line is to like music you enjoy, and that you think is
well-done.  Granted, some artists have appealed to the lowest common
denominator in the masses to make money-- but you've got to remember,
musicians do not make big bucks themselves.  Even well-established ones are
spending dinero for equipment they need to do their job, and they are left
with precious little after promoters, producers, sound engineers, studio
managers, concert managers, etc., etc. collect their fees.

Also, some artists made ear-candy music in an attempt to get noticed more
quickly.  Getting established in music is a long, arduous process.  Most
musicians spend 10-15 years struggling and starving before they hit it big.
Even those that are moderately popular early work for a very long time to
continue to establish their sound and expand their audience.  Note that
sub-pop band Depeche Mode survived the entire Eighties decade, and much of
this decade as well, since their inception as Composition of Sound in December
1980.


#5 of 58 by senna on Sun Oct 12 05:50:08 1997:

Selling Out is a major issue in comics as well, where artists and writers have
rebelled against bowing to management pressure and altering their story to
sell comics.  In music, it's just playing music that other people have a say
in besides yourself.  Or, occasionally, just playing to get heard.  It's
perceieved as a smudge on artistic integrity.


#6 of 58 by tpryan on Mon Oct 13 03:31:26 1997:

        or, let's say, agreeing to 'rush' a second album to market
instead of putting as much work into this one as the first one;
the one that got them popular.


#7 of 58 by senna on Tue Oct 14 03:30:35 1997:

That's rarely a problem in modern secular music, since execs tend to want to
ride the success of an album as long as possible.  The trick is to avoid a
severe dropoff on the second album (see Hootie and the Blowfish, Gin Blossoms,
Green Day, etc) by catching demand.


#8 of 58 by diznave on Tue Oct 21 21:33:34 1997:

I enjoy what I enjoy, whether *everyone* listens to it, or *nobody* listens
to it. If becoming popular changes a group that I like in such a way that I
don't enjoy their music any more, I'll just not listen to their new music.

Woah....what happened?

Anyway, the logic that if millions of people like my band, then they suck,
is kind of like saying well, if people from New Jersey start liking these
guys, I'm not going to listen to them.


#9 of 58 by lumen on Wed Oct 22 01:27:59 1997:

Actually, if some people from New Jersey started listening to my band, I would
start to wonder why they were out there.


#10 of 58 by diznave on Wed Oct 22 05:06:53 1997:

What kind of music does your band play, Jon?


#11 of 58 by orinoco on Wed Oct 22 22:39:08 1997:

Hey.  Are you casting aspersions on us New Jersoids?


#12 of 58 by lumen on Thu Oct 23 05:01:30 1997:

It was a joke (;


#13 of 58 by diznave on Thu Oct 23 18:39:03 1997:

You from Joisey? Which exit?  *grin*


#14 of 58 by orinoco on Sat Oct 25 20:47:23 1997:

ROTFL


#15 of 58 by agent86 on Mon Nov 17 15:43:45 1997:

I believe that selling out is when a band/performer wildly changes their act
to something they don't believe in for the sake of getting more money... other
than that, I feel that the money groups get for their performances is pretty
irrelevnat... Like Duke Ellington said, "If it sounds Good, it *is* Good."
I think this means even if "it" braught in $80 million in revenue.



#16 of 58 by teflon on Tue Nov 18 02:08:28 1997:

ditto.  I wouldn't be at all sad to see Fish become a millionare, but only
if he did while making music he loves.  He might drastically change his style,
but if he does it for _himself_, then it's OK.  I just might stop buying his
stuff, is all, and I would be drastically disapointed that one of my fave
singers had written mainstream stuff, but I wouldn't see it as _selling out_.


#17 of 58 by orinoco on Wed Nov 19 03:58:08 1997:

And if Fish was making _good_ mainstream music - perhaps even better than the
music he had made before in his own style - what then?


#18 of 58 by teflon on Fri Nov 21 01:55:30 1997:

rattle off some mainstream stuff that you would honestly consider better than
Fish.  Do that, get me to agree with you, and then your question will be
valid.


#19 of 58 by diznave on Fri Nov 21 17:19:30 1997:

Selling out: No seats or tickets left to be had.

Starting to play music that makes me ill: Could happen in any of the following
situations:

(Obscure band that I love)...gets popular and starts playing crap...(i don't
care for their new stuff and won't see 'em live)

(Obscure band that I love)...stays obscure and starts playing crap...(i don't
care for their new stuff and won't see 'em live)

(Obscure band that I love)...gets popular and keeps playing amazing music...
(I don't pay attention to their popularity and still see them live)



#20 of 58 by lumen on Sat Nov 22 03:34:14 1997:

What about a band that once was obscure, gets popular, but then goes obscure
again, all the while playing great music?

Case in point: the B-52's.

They once were a little Georgian party band that played odd novelty songs--
y'know, songs like "Cake," "Rock Lobster," "Butterbeans," "Mesopotamia," and
the like.  They gradually built up a following, and their popularity peaked
upon the release of _Cosmic Thing_.  Upon the release of their next album,
_Good Stuff_, their popularity began to wane, and has since dropped off.

Without a doubt, "Love Shack" is probably their biggest party hit, and _Cosmic
Thing_ had some good material (I think "Topaz" is a fine example).  However,
I think _Good Stuff_ contains some of their finest material.  Other
songwriters contributed strong selections-- "Revolution Earth" is one. 
Finally, Fred Schenider, usually known for his chant-sing style backups to
Kate Pierson's leads, honed his singing skills for the album.  Yes indeed,
he fully learned the art of singing-- and he even sings a beautiful solo on
one of the songs (I can't remember what the name of it is; I'll have to
check).

But all I have heard of them lately is Kate and Fred singing the theme song
for the Nickelodeon cartoon show "Rocko's Modern Life."  Even then,
Nickelodeon changed the arrangement to an instrumental one after a number of
episodes.  I guess they couldn't afford to pay the musicians anymore.


#21 of 58 by bruin on Sat Nov 22 19:40:03 1997:

RE #20 Don't forget that the B-52's (as the "BC-52's") recorded the "Meet The
Flintstones" theme from the live action "Flintstones" movie of 1994.


#22 of 58 by orinoco on Sun Nov 23 17:43:12 1997:

Cricket - too often 'mainstream' gets used to mean 'mediocre'.  These are
often synonymous, but _not_ always.  I think you'd have a hard time arguing
that Hendrix was just some little-known fringe musician with a cult following;
I also think you'd have a hard time arguing that Fish is a better guitarist
than Hendrix was.


#23 of 58 by teflon on Mon Nov 24 16:23:30 1997:

well, considering that Fish doesn't know how to play guitar, I would have to
agree w/you there.  My point is that what is mainstream right now sin't as
good as Fish, IMHO.  If good prog-rock was to become mainstream, then that
wo8uld be a different matter...


#24 of 58 by orinoco on Mon Nov 24 17:49:00 1997:

Fish isn't a guitarist?  I could have sworn he was....


#25 of 58 by krj on Mon Nov 24 18:47:39 1997:

I would argue that "mainstream" is now a meaningless term in popular 
music; dinosaur rock acts, "alternative," rap, gentler pop & country all 
have roughly equal shots at brief periods of chart-topping, 
megaplatinum success.


#26 of 58 by teflon on Tue Nov 25 00:51:20 1997:

well, here in A2, alternative seems to be the mainstream... interesting 
parodox... I'm going to have to start an item regarding that...


#27 of 58 by mcnally on Tue Nov 25 14:44:47 1997:

  Among your age and peer group, no doubt it seems to be "the" mainstream
  but I'll agree with Ken that there's no longer one "mainstream"


#28 of 58 by orinoco on Wed Nov 26 01:39:37 1997:

No, but there are certainly things that are far enough out to be definitely
out of the mainstream.  There may not be a clear barrier, but there's
certainly acts that come down clearly on one side or the other.


#29 of 58 by lumen on Wed Nov 26 06:38:28 1997:

re #21:  I had forgot to mention that.  Not only did they do a cover of the
theme song for the movie, they also appeared in it.  Anyone have any idea what
they were singing, if it's on the soundtrack or where it might be found?

I was rather disappointed that they didn't do a more original arrangement of
the theme song-- they just deadpanned it, for the most part.  I had heard they
were going to sing for the movie, before it came out, and I _did_ think they
were going to use something like "Mesopotamia."


#30 of 58 by metal00 on Sat Sep 9 05:06:39 2000:

I think a band sells out if they sell their music for the sake of cashing in
on a good thing. For example, when major musician or band allows thir music
to be used in a car commercial, to me, that represents selling out. Everytime
I hear The Who advertising for Toyota, or Ford, or what ever it is, I get sick
to my stomach. They've sold out to Corporate America. KISS doing a Pepsi
commercial?? That is absolutly ridiculous. METALLICA has been accused of
selling out because they will not allow their music to be pirated. I disagree
with that. Music is a business, and they need to be compensated for their
efforts. If millions of people buy their albums, they deserve every penny of
profit, but who can say that they are rich enough and their material should
be made available for free download? I hope that I never hear ENTER SANDMAN
used to promote a car, soft drink, or a fast food chain. If I ever do, I will
still enjoy and listen to METALLICA, but I will have lost respect fopr them
as musicians. I have faith that they will hold true to their fans, andmake
us proud!!!


#31 of 58 by happyboy on Sat Sep 9 15:36:58 2000:


KISS might as well have started OUT as a pepsi commercial.


#32 of 58 by mcnally on Sat Sep 9 23:02:07 2000:

  re #31:  I have to agree..

  re #30:  Why is your "respect for them as musicians" contingent upon 
  whether or not their music is used to market a product?  and does it
  actually change the value of music recorded thirty years ago if it's
  used in a commercial today?  (I'd say it'd be one thing if The Who
  re-recorded "My Generation" as "talkin 'bout my PEPSI-colaaa", but I
  really don't see how licensing some original song for a commercial
  pushes them over some invisible line..  I mean, how can you accuse
  the Who of selling out when more than thirty years ago they released
  an album entitled "The Who Sell Out"?


#33 of 58 by tpryan on Sun Sep 10 00:01:54 2000:

        Most of the artists do not have total control over their 
tunes and lyrics.  They gave them up to managers, producers, 
record companies, publishing houses, clearing houses, etc.  


#34 of 58 by metal00 on Sun Sep 10 04:40:12 2000:

I guess that not actually being a musician, I can only express that as a fan,
I really enjoy seeing an artist that performs solely for their own
satisfaction. To me rock n roll is the essence of rebellion. Hearing The Who,
or any great rock band employeed by a corporation to sell their product kind
of kills that for me. 


#35 of 58 by happyboy on Sun Sep 10 14:34:13 2000:

i think it's neat!


#36 of 58 by ashke on Wed Sep 13 20:12:10 2000:

I don't know, hearing Depeche Mode on a Gap commertial was pretty satisfying
to me, or the Who on the car ad, but I didn't like how quickly Lenny Kravitz
sold "Fly".  

I'd rather they make money for doing what they love, rather than tailoring
what they do to make money...does that make sense?


#37 of 58 by lumen on Fri Sep 15 02:12:26 2000:

I liked the Gap leather commerical with the "Just Can't Get Enough" 
tune, too.

Fair enough.. I agree that the music sounds a little better when they 
enjoy making it for the sake of itself, and not to become rich.  Popular 
music IS popular for a reason, but you can begin to tell when artists 
are trying too hard (or are forced by producers, managers, and execs to 
try too hard) to please everyone for the sake of money.


#38 of 58 by dbratman on Fri Sep 15 23:23:10 2000:

"Selling out" is not the same thing as "getting popular enough so that 
your elitist fans get annoyed."  Selling out occurs when you dilute 
whatever made you good in the first place in order to become popular.  
As this is a matter of opinion, its significance is often missed.  And 
it's certainly possible to lose quality without selling out: I can even 
think of a few people whose rigid insistence on artistic independence, 
maintained as they created more and more hopeless crap, would have been 
tempered to their great benefit with a little selling out.


#39 of 58 by ea on Sun Sep 17 19:49:19 2000:

In my opinion, selling out is not having your music used in a 
commercial.  Selling out is having your face used in a commercial, or 
having your CD's sold at McDonalds/Burger King.  Selling out could be 
when you try to sue your fans who are downloading your music off 
Napster.  Selling out is when you become so obsessed with money you 
forget that you wouldn't have the money if not for the fans, and you 
alienate the fans.


#40 of 58 by brighn on Mon Sep 18 01:37:43 2000:

Selling out is changing your art solely for the sake of money.
Metallica wasn't art to begin with. ;}


#41 of 58 by happyboy on Tue Sep 19 11:29:22 2000:

the kidz in my school are more *hardcore* than mental-lick-a.


#42 of 58 by dbratman on Wed Sep 20 00:19:49 2000:

I'm weeping great crocodile tears at the unfortunate put-upon fans who 
are actually being asked to pay money for recordings.  How cruel! How 
inhuman!


#43 of 58 by mcnally on Wed Sep 20 01:39:33 2000:

  While you're at it, be sure to weep for all of the great bands we'll
  never hear because the powers that be in the music industry have created
  a promotion and distribution system where an artist that sells 100,000
  copies of a record winds up owing money, leaving bland mainstream commercial
  pop the only reliable moneymaker.


#44 of 58 by brighn on Wed Sep 20 13:58:15 2000:

Wow. It's too bad there's no way for these low-selling bands to release their
own albums. Somebody tell Ani DiFranco before it's too late.


#45 of 58 by anderyn on Wed Sep 20 15:06:12 2000:

It's possible, but you have to have the cash up front. I mean, I was talking
to Delta 88 when they were making their album, and it was delayed for a looong
time because they needed another $5000 or so, which took forever to come up
with. It's also hard to pay other musicians to guest, etc, without a backer.


#46 of 58 by katie on Thu Sep 21 02:28:51 2000:

$5000 *extra*?  They musta gone pretty high-tech and 'phisticated.


#47 of 58 by anderyn on Thu Sep 21 10:58:05 2000:

I don't think it was extra.... but I may have been mistaken. 


#48 of 58 by brighn on Thu Sep 21 13:45:33 2000:

But this music is their *soul* and their *art*... why do they need other
musicians to guest?

This usually strikes me as musicians whining about not being in the system,
and when they get in the system, they rarely look back and offer hands up to
others. (*rarely*, not *never*)


#49 of 58 by anderyn on Thu Sep 21 15:37:31 2000:

Paul....

Most of the musicians I've talked to who aren't "in the system" aren't whining
about it.  Many of them (though not all) have chosen to be outside (since most
of the musicians I talk to are folk musicians, who aren't likely to be inside
anyhow) and even the best ones don't have the cash to plop out several
thousand dollars on a recording, alas.


#50 of 58 by brighn on Thu Sep 21 21:13:25 2000:

*shrug* So get a PC with a decent sound system and a microphone, plop down
a few hundred for a mixing software, and have at it.

What's the complaint? We're "losing music" how? Why is music more legitimate
if it's been recorded in ultra hi fi on super duper equipment? 

And if it's just the RIAA's fault, why don't these great musicians get more
turnout when they show up at pubs and whatnot?

It's an empty complaint. If the music is so culturally relevant that it simply
*must* be preserved for posterity, it will be, one way or another. Most
recorded music is tripe... no big surprise. Here's the big bombshell: Most
recorded music that has nothing to do with the Establishment is tripe, too.



#51 of 58 by anderyn on Thu Sep 21 23:44:30 2000:

Well, there I won't disagree with you -- Sturgeon's Law works in music, too.
(90 % of everything is crap, I believe it is...) 


#52 of 58 by other on Thu Sep 21 23:50:09 2000:

most musicians i know are too busy being musicians to learn how to be computer
savvy enough to record their stuff and reproduce it themselves using home
computer and audio equipment.


#53 of 58 by anderyn on Thu Sep 21 23:54:25 2000:

Okay. My complaint is that the music which I like, fanatically, is not
terribly well represented in record stores, or in the public consciousness
at all. I happen to enjoy folk music, from the singer-songwriter genre to
the Scandinavian folk-rock scene. Now, yes, I have connections and have
researched enough to find out where I can get what I need (a big wave of the
hand to krj and micklpkl), but what if I were where I was in the early 80s,
not knowing ANYTHING about this genre, except that I wanted to hear more of
it, and not having the resources which were in place then? (Aka the wonders
of Schoolkids, which usually had the records I was reading about, and/or had
a huge stock of things I hadn't read about, but looked fascinating...) Given
the lousy state of most mall record stores and the dearth of songs on the
radio or on television, I would probably forget being interested in music at
all. That's what makes me unhappy about the situation as it is today. There
is no way for new consumers to find out about genres which aren't big
money-makers for the RIAA. There is very little way for the small-time
recording artist to get his or her product to the consumer, except through
the big companies. It's very frustrating, and gets more so with every band
that I discover that I'd never hear of, except that I went ot this festival,
or got sent to this concert.... and who's been around for years. It's the big
disconnect between fans who'd buy the music if they could, and the bands who
would be happy to sell it to people, if only they could.


#54 of 58 by brighn on Fri Sep 22 02:11:23 2000:

*shrug* The record companies are comanie, not charities.
Some of my favorite albums sold five copies, too. That's the way it goes.
Actually, I attribute it more to the radio stations than to the record
companies. 


#55 of 58 by tpryan on Fri Sep 22 16:22:52 2000:

        I think the cost of producing your own run of one thousand 
vinyl LPs in 1980 is not much less than the cost of producing one
thousand CDs today.
        It's still a big investment, but I think a lot more individual
artists and groups are doing it.


#56 of 58 by dbratman on Fri Sep 22 21:39:07 2000:

Look, Mike (#43), any band that wants to distribute their music for 
free is welcome to do so; and while good quality mixing and such are 
more expensive, the minimum cost, from buying a computer on up, of 
making a simple demo and getting it out on the web (not necessarily on 
Napster) where people can hear it can't be more than $5K.

If you want to complain about the crime of lousy distribution and the 
tendency towards LCD pap, by all means do so: but professional 
distribution costs money, and it's not the bands who insist on being 
paid for their work who are causing the problem.

Indeed, the great advantage of the web is that you can bypass large 
parts of these distribution costs if you want - though in practice you 
then spend half your time doing your own publicity and distribution.

If that's the wave of the future, then economic pressure may force 
bands to stop charging for recordings altogether, and that will create 
its own economically interesting times; but if so it'll be the problem 
of the bands that charge.  I can't at this time have any sympathy for 
listeners whining about being charged at all.  (Overcharging is a 
different problem.)

FolkWriter (#53), I like a lot of the same sort of stuff you do, and 
I'm glad it's a minority taste, or otherwise I could only hear it live 
in football stadiums, not the best venue for acoustic folkies.  Again, 
thanks to the web, and email, and Usenet, etc blooming etc, targeted 
distribution of news about bands geared to your personal tastes is 
easier than ever; and ordering copies of it is easier than ever too.


#57 of 58 by anderyn on Sat Sep 23 00:15:37 2000:

Agreed, it's easier now. But I am worried about the people who don't have our
advantages! (I have been on the Internet for about ten years now, and know
how to find what I want, and can order things from England, etc. if I want...
but what about the people, some of whom I even work with, who aren't computer
literate, and who aren't knowlegable enough to find things which aren't at
the local Borders or mall store... ) I'd rather hear my music in small venues,
it is true, but it'd be very nice if some younger people were exposed to it,
as well. 


#58 of 58 by dbratman on Sat Sep 23 05:20:45 2000:

That's all true, but it was just as bad in the old days too.  Then it 
was virtually impossible to keep up with folk, or any other minority 
musical taste, unless you lived in an urban environment where it 
happened to flourish.


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