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This is my personal pet item. It's about uniforms. I like sports uniforms. Perhaps unhealthily so, but I do. I like the designs and the colors and the originality. I've always been big about this. Does anyone else go for them in a big way? What unis do people like? I'm certainly a bit of a homeboy (my assertion that Michigan has the best uniform in football is certainly defensible and lots of people think the Wings are spiffy), but I can be impartial, too. The Pistons are butt ugly. There, I was impartial.
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The title refers to my Adidas pet peeve, since they are the antithesis of good uniforms. They put those stripes of theirs everywhere, in place of good honest tradition and originality. Soccer is the worst, with only two of their uniforms (France and DC United) looking any good. The rest of them are butchered. One logo on the breast is fine. Active stripes or other design features (say, if Nike replaced Michigan's helmet wings with swooshes) are evil. They're attempting to invade college football and have already dumbed down uniforms (Tennessee and Nebraska, prominently) and are attempting to sue the NCAA for right to put those hideous stripes on them. Uhhh about uniforms... as previously mentioned, I really like Michigan's. Simple but very good. The basketball uniforms leave something to be desired, though. Other football uniforms that are good include LSU, Florida (used to be a lot better), Miami, Miami Dolphins, Tampa Bay, Denver on the road, and the Jags. The NHL and NBA have something of a curse running through them. It's the "ugly uniform" curse which involves athletic outfitters thinking up ridiculously garish and hideous uniforms to catch people's eyes and money. Prominent offenders include the Pheonix Coyotes and the Atlanta Hawks. When will people realize that nice, simple uniforms look the best? The best uniforms in the NHL belong to original six teams. The Celtics and Lakers have the oldest uniforms in the league, and they're among the best as well. Okay. A summary of the evil: Adidas, teal, and garishly overdone uniforms.
The Michigan Wolverines should be renamed the University of Nike Swooshes. It is not defensible that an athletic department of a major public university can sell their uniform space for advertising, without even needing the approval of their elected Board of Regents. It's widely done -- Michigan wasn't the first, nor will they be the last -- but it's not defensible.
How about U of $ That about say it all.
I'm afraid that says very little, if in fact *nothing* at all. The athletic dept. gets *ZERO* funding from the university. They have to generate revenue any ethical way they can, to support *all* the sports, major and minor, men's and women's. If they wanna put a little swoosh on their uniforms, and Nike is "stupid" enough to pay they money to do it, so the hell what?! Indefensible? Hah! Go join the Ivy League if you want "true purity".
It's one small logo. I don't really think it's very bad. Major universities do not sell billboard space on their uniforms. There are no sponsor signs. Just a logo of the manufacturer. Granted, I think it's a bit hypocritical to keep out advertising on principle on the stadium if there's a logo on the uniforms, but I still think it's nice not to have those silly ads in there. Remember, Nike actually makes (and actively tries to improve) the equipment they supply. I think there are rules regulatin logo size, too.
Every time I drive by Yost Ice Arena, I see a big sign out in front with the Nike and Pepsi logos on it, announcing events for the U-M. I've never said a word against the U-M making millions of dollars through it's football program. I realize very well what the athletic department does with that money -- funds it's entire budget through it. That's great, it's fine with me, but they do it by promoting the U-M and it's activities. It should be out of bounds for them to also endorse corporations. The U-M is a public institution. It's purpose is education, not endorsements for money. The athletic department is a part of the university, not an independent company. For it to have it's own independent endorsement deals, without even getting approval from the Board of Regents, is irresponsible.
UM Athletics, strictly speaking, is *not* endorsing corporations by the mere presence of those corp's signage affixed to buildings etc. It's called *advertising*. Similarly the TV show "ER" would not be endorsing a women's hygeine company just because that company bought commercial time for the show. Yes, it would be ideal to keep $ out of athletics, but it's just not going to happen in *big time* college athletics.
But U-M *does* choose what advertising to accept, based on some sort of criteria. We saw that when the faculty senate ordered all their holdings sold which had anything to do with South Africa. Anyway, why do you think Nike gives U-M money for advertising? They're creating an association between the university and the company. This is what endorsements are for. I'm not trying to pick on U-M. Michigan State has a contract with Reebok. Duke University's Mike Krzyzewski is allowed to sell the name of his university for his own gain; he's paid $2 million or more per year to choose Adidas shoes for his players. (Yes, that's worse than what U-M does, although only very slightly.)
(Of course, advertisers and investments are totally separate matters.)
Although the Athletic Department is part of the University, they are almost totally seperate. The Ath. Dept. has a separate payroll, seperate mailing contract, and separate facilities.
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