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I've been playing about with various ideas on how to increase membership, and therefore revenue. I guess before I mention the ideas, I should mention a little theory. Grex has been at the $6 level since its beginning. It's odd to find something in the computer world that remains the same like that. I'd guess that Grex is in much better shape than it was maybe 4 years ago. That speaks a bit about the dropping cost of hardware, but basically Grex remains about the same perceived level of hardware with roughly the same cost and same numnber of members as it has for a while. There was the big Sun3-Sun4 change, marked by horrible service at the end of the Sun3 and then incredible speed and reliablility when the Sun4 became Grex, but I think that it would average out the same over the life of both machines. What has changed is the number of users. More users is both good and bad. I've said before that Grex grows to cope with growth, but there are advantages to growth. We've got a more interesting and diverse community. The first Grexstock wouldn't have happened (at least not when it did) were it not for the Internet link, which at the time was hotly debated over. Grexstock II was also a result of essentially uncontrolled growth. So growth is good, since we meet more people that way. Growth also brings problems. We have a lot of users who we don't really even know about, since there are too many every day for anybody to really keep track of. Some appear and then never come back, some just live in the background using mail, etc. Others find their way into the conferences and join the community, and often become members. So Grex is in the position of having a lot of users, a decent amount of members, and a usually OK budget. The purpose of this conference is to increase membership, which is (eventually! ;) ) what this item is about. I'd like to talk about some of my ideas to increase membership. Jim (omni) has talked a bit about using different price structures to attract membership. This item is about combining my long-held ideas with the idea of different price structures. For instance, we "give away" a lot. E-mail, party channels, Web pages, etc. It's been discussed often whether or not to restrict certain services to members, as a way of either increasing membership or else reducing load (or both). It's the biggest abusers of Grex that are the least likely to be members. I personally still like the idea of free e-mail, since I consider that to be the *real* universal application of the Internet. It's not as immediate as party, or as useful a reference as conferencing, but it *works*, it's in a convenient, easy to comprehend format, etc. So that leaves party channels and the Web pages. Party channels I'm a bit ambivalent about. They don't really cost anything, and they correspond to conferences nicely. I consider conference FWship to be something I would't want to restrict to members. Still, as a way to increase *membership* there might be a use... Web pages I think should be members-only, with the (long awaited!) caveat that... Some of these services we restrict to people who are members or else HAVE BEEN MEMBERS "RECENTLY". That's my new idea, one I subjected you to several kerouacs worth of text to reveal. Anyway, what if you could have a Web page if you had been a member at least for a month in the last 6 months? Or a party channel if you'd been a member in the last year? We'd need to keep it reasonable, since we don't want to load down partyadm or webmaster with such details, but if we can sucker another $6 out of somebody now and then, and *perhaps* put them on the path to being a more regular member (by means of educating them about how Grex really runs). So what do you think? (If you just skipped to the end, reread the last paragraph since it contains 98% of what you really need to know to respond meaningfully).
79 responses total.
Regarding your first paragraphs, I agree with pretty much everything. In general, prices for computer stuff falls over time. With Grex, the price has remained the same, but more has generally been offered over time (like Internet access, web pages, and more people to party/write/ conference with online). Modem-based online services also drop less in price because the cost of operating phone lines doesn't necessarily drop over time. Regarding your proposal at the end, interesting idea. It's one I haven't seen before, so it scores points for originality :-). My first impression is a bit luke warm, but part of that is because I'm luke warm to charging for these things at all, not just in the way you suggest. Charging for these is a controversial point for a lot of Grexers no matter how you do it, and I think in co-op and on the board, there's a slight majority of people who are against such added fees. From the member opinion survey I did earlier, it seems the majority of members also favor leaving things as they are. >14. Grex members have few capabilities that non-members have > (primarily voting, and being able to telnet *from* Grex). > Do you feel Grex should... > A) allow even non-members to telnet from Grex. > B) leave this as it is. > C) consider limiting some minor capabilities of non-members > (e.g., only members could add party noises) > D) consider limiting some major capabilities of non-members > (e.g., deny e-mail, or make some phone lines "members only") > > A 1 (2.6%) > B 23 (60.5%) > C 9 (23.7%) > D 5 (13.1%) > > There were a *lot* of comments on this. Several people put B or C, > except "make phone lines members-only." Asking about specific > restrictions may have been a better question. See the outtakes to > see what people wrote. A drawback of your specific proposal is that it adds more things for the treasurer to track. We view a treasurer's time as "free," but it seems like a fair amount of added record-keeping to get $6 once every six or twelve months. Now the treasurer just sends out a reminder or two when the membership expires. With the proposal above, they should send membership reminders, then after six months send out a web page expiration reminder, then after twelve months send out a party channel expiration reminder, and update access privileges on-line the three different times that things can expire.
Right, I mentioned the added complexity. It could be useful not as an iron-clad schedule, but as a "spring cleaning" sort of thing. Webmaster starts seeing a whole lot of hits on user xxx's page, and if user xxx hasn't been a member recently enough...
It would be a real shame to take a system that took a big chance by going online as a place to support because you liked the idea of an open system without perks, and then BECAUSE THE CONCEPT WORKED SO WELL and the system grew, paid it's bills, and collected a wonderful community of diverse users, then, in an attempt to make it bigger and better you change it to a "you get what you pay for" deal. (I should have taken a breath in there.) I my humble opinion - you guys really don't get what Grex is about. We aren't broke. We've a whole slew of low-key fundraisers yet to be tried. Yet folks are itching to charge more (elsewhere) and tie it to perks (here). I'll also admit I think this is a losing battle. The more we foster the concept of service and perks the more we'll appeal to those looking for cheap service. I can see a time within not too long when those of us who supported the original concept will be not much more than a romantic minority. And you folks will be free to develop into a mediocre ISP.
"you" folks? Well, not being a founding member, I do have a different perspective. I'm not necessarily "itching" to make changes, either. Mary, I could make a snide comment about "lost in the past", but I agree with you on a lot of topics and don't consider that to be a fair (or polite) thing to say. I'm not looking to change Grex, I'm looking for ways to reduce periperhal users who put a big strain on resources. OK, we don't really *need* to be dropping ballast, since Grex is in pretty good shape, but I would like to have some basic ideas in place in case we do. Web pages are an example. Most of our members have reasonable Web pages, and most of the users that have Web pages have perfectly reasonable (for Grex's resources) pages also. Then there are the abusers, who just see Grex as more free space they can use. Even if we don't make any real money off such users, I think it would be good to either discourage them slightly or make them more cognizant about where all that "free" stuff on the Internet actually comes from. (I also find it pretty disturbing that I've goaded Mary into making a statement like "you guys really don't get what Grex is about".)
I'm a bit irked if I'm supposed to be among those "guys" too (I'm the only other guy in this item who'd responded yet, but I'm not sure where that was directed). That's a rather insulting in any case. Historically, did all of Grex's founders favor never offering any extra services, other than voting, to members? If so, it surprises me that it wasn't reflected explicitly in Grex's bylaws or "declaration of principles." (I'm not saying original intent should necessarily be obeyed anyway; policies are democratically controlled by *current* members, and that *was* the original intent). Refresher "declaration" excerpt: "This is an open-access system; the public is welcome. However, regular users are encouraged to become members and help support the system financially. Voting on system policy matters is restricted to members."
I just found this item and read it rather cursorily -- I'll read and respond more carefully when I've more time. I'd suggest that it be linked to Coop, since it's got definite policy implications. When I endorsed the idea of a "membership" conference, I thought it was primarily to be a place for the membership chair and his committee to discuss fundraising strategies. Seems to have expanded its scope. Maybe that was inevitable. (One thing that the founders *did* have a concensus on, as best I can recall, is that there should be *one* conference to discuss running the system, and I think it's a concept worth preserving. I realize that Coop tends to get large -- and that can be a problem -- but it would also be a problem for users to have to guess where significant policy discussions are taking place. We've already had fragmentation with the Move and now the Membership conference; I hope we can get back to the idea that there's one forum for discussing how to run the system.) Scott -- since this is your item -- would you be amenable to having this linked to Coop and requesting that TS do so?
I hate to derail an actual conversation about something - but remmers, did you post that last response from Backtalk? I ask because my pager is blanking out the line at the bottom of each screen when I try reading it, and I've seen this in a few other responses today too. In my experience, this happens when someone uploads a text file from their PC without stripping line feeds, but it seems bizarre that so many people would have started uploading small responses...
The "you guys" was directed at anyone who feels growing the system and bringing in more money is as important or more important than keeping Grex available as a community service without turning into a tiered access club. If you find that offensive, so be it. The "no perks" concept seemed to be shared by a whole lot of the founders but I'm not sure it was consensus or how dedicated some were to the idea. It was the primary reason I was part of it all. It wasn't hard-wired into the Bylaws because things like perks were going to have to be decided by the members. The founders simply jump-started the thing - it was always the intention the users decide how Grex should be structured. But it has worked so well. It has made Grex a jewel of a conferencing system. And, I'll be real honest here, I think it bugs some people to death to see others using the system "for free". It's like they feel personally used or taken advantage of that they pay their share and others don't. What nerve! I don't know what to say to these individuals. We are from different planets.
Speaking as one who has not been in a position to pay, I have felt extreme guilt at using Grex when I know that there are others who do pay for the privilege, But I am extremly grateful that Grex has tolerated my not paying for so long. I only hope that in the future that I will be in more fluid situation with regard to donations.
(Re #7: Yes, I did enter that response from Backtalk, but I typed it directly into Netscape's text collector, not a local file. You're the second person to mention this problem in reading responses that I'd entered in Backtalk, so maybe it's a problem either with Netscape or with Backtalk. (This response is being entered in the "old" way, so hopefully you won't have the problem...)
(Re 10 - Yep, that one looks just fine.)
Linking to Coop would be fine with me. Mary, I'm not looking to change Grex into a tiered access system over just keeping it running. Sorry if I gave the impression otherwise. It does bug me to see some people using Grex for free, but please recheck my comments on Web pages. Most non-member pages are OK, I'm bugged by the "as large as I can get away with" pages some people are just looking for free places to house. I'd like to see ways of getting more peripheral users into the community. So I don't think your "you guys" hits me either.
Mary, I don't think there's a single view of "what Grex is about," so I disagree with your opinion about who does and doesn't "get" that view. We've had tiered access for a while now, so I think it's strange to make that a part of "what Grex is about." I don't think a web page incentive will do much to encourage memberships. If you want to curb abuse of web pages, I think that's better handled as a separate matter. I haven't noticed much problem with that, and I've browsed web usage stats in the past. But if you think it is a problem, I think a better approach is to educate people about why not to suck up tons of bandwidth on Grex. You could add some info on this in the mkhomepage menu, for example, and list other places that can provide better free web page hosting there.
According to the vote that initiated outbound telnet for members only - that was based on our limited bandwidth. As soon as bandwidth allows that restriction should be removed or re-voted as a membership perk. I've always felt (and argued the point) that rationing resources based on who pays and who doesn't wasn't the way Grex should go. If the size of Web pages are a problem there should be limits placed on all Web pages, not just on those who aren't members. If we start treating those who pay to a different level of service then they will have every right to expect service for their dollar. Also, don't kid yourself, when you entice people to become members to get extra service you are no longer able to say you are a donation based open-access community service. We should focus on getting members who want to be part of deciding how Grex goes and thanking anyone who sends in money for their generous *donation*. We don't want to encourage a lot of the "what's in it for me" types. They have AOL.
(Aside: is it "perk," "perq," or "perque?" I think it's considered slang, derived from "perquisite," but my aging dictionaries don't list the term). Bandwidth shortage is a reason against opening telnet up to everyone. It is not a reason in support of opening it up to members. In fact, it's a reason against such a policy. So I view the current policy as an incentive/reward for membership. You suggest what would happen if we started to offer a different level of service to members; to me, that ignores the fact that we already do! Also, something to think about: almost half the members who responded to the survey I did recently said that outbound telnet access was a factor in their initially becoming members.
Rob, outbound telent was rationed and the members were the group allowed to use the limited resource. I'd be curious to see how you see this as an intended membership incentive after reading the proposal vote. It's in /usr/local/grexdoc/archives/prvote. Not sure which of the votes it was but I believe there are only three to check-out.
Also, I'm not saying I don't think Grex will go the way of tiered access, membership perks, extra services, maybe even rewarding those who pay with access to a closed conference or members-only get togethers, all of which would make lots of people feel special and anxious to be part of The group. Gawd, can you imagine how much money Grex would be raking in? It will happen. I just think it's a shame. I'll even wager a bet (dinner out at the restaurant of your choice) that within two years we'll have additional lines and mail perks for members only. Anyone think it won't happen? Thought so.
I'm on vacation, starting today, for 2 weeks. Which is why I've got all this extra time to spend whining about Grex. Won't you be glad when I go back to work. ;-)
re 17 It will happen only if we let it.
You won't have any control over it. It will be up to the membership. If there is any one factor that must be carefully guided it is the kind of member we attract. We need donors not clients to avoid such changes.
"If there is any one factor that must be carfully guided it is the kind of member we attract". Talking about "us vs. them" attitudes...
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Out of context and without the next sentence that sounds nasty. Is it still nasty in context? And I've been thinking about ajax's response back there. It was wrong to say something like "you guys just don't get what Grex is about". It is indeed my concept of Grex that is losing ground. I'm afraid this may very much be my crusade and not supported by many others. I apologize for being rude and emotional about this issue. But I reserve the right to say "I told you so". ;-)
Well, in context it isn't too bad. It *still* caught my eye, though. I think this is turning into a tempest in a teapot. I'm concerned about the future also. But it's still really hard to balance these things out. I'd still consider it important to do something about participation. The only way to stop growing now is to turn off newuser.
I would not characterize this discussion as a tempest in a teapot. There are strongly held but clearly different opinions as to whether this system should reward those who send in money by granting them enchanced membership access and services. How this goes will most certainly shape Grex's future. And you can indeed slow Grex's growth without shutting off newuser. We do it all the time without even intending to by simply not pumping up service. Which is why I'm fairly pleased we don't have money to burn. This discussion really belongs in Co-op. I've mailed tsty asking for a link.
(looks like it got linked ...) There are indeed carriage-returns in the item in resp#6. It doesn't bother me with what I'm using at the moment, but it's a real problem for some terminals or emulators. (Jan, could backtalk strip such out before posting?)
Membership cf? I'd like all discussions about Grex policy and manaement to appear here in coop - so thanks for linking over this item. Are there any others going on in "membership" that all members (and interested persons) should know about? You say, I should add membership to my .cflist? Why, when coop is the right place? I'm not sure I fully understand the proposal. Is it that now any user can have a web page, but if we require some (small) level of membership to have a web page, it would increase membership? I would like to suggest a different perspective. If we view web pages on Grex to be a means for informing the world about the interests and activities of Grex members, this would be a public service - not a "perq" of membership. We have often discussed that Grex has to keep personal information about members because of state law. We don't make that information public, but we have no reason why the *members* should not make whatever information about themselves they want, public. Web pages could be the vehicle for doing that. Therefore I propose that the opportunity to have a web page be offered only to members, as a means to provide to the world more information about those persons that are members, and "run" this organiztion, but on a voluntary basis.
Getting back to the email question...I have said before and will restate that conferencing should be grex's function, not email. Grex should onlybe providing free email for the purposes of its users being able to communicate with each other. If grex does not allow conferencing to or with the outside world (usenet), it is inconsistent philosophically to be offering free unrestricted email. If you want to use email on grex as a primary email box to the outside world, that should be a member perk. Sooner or later grexis going to get swallowed up by email processing. It slows grex down and negatively affects its primary purpose (confing) That being said, I also think grex needs to be consistent in the services it provides. It is wrong to allow more perks to those accessing grex in one way than in another. Any grex user should be able to email any other grex user, within the grex community. This means that that at least on a limited basis, grex needs to be offering pop email to those users who are going to start confing through backtalk on the web page. I know tha tit is impractical to offer free unrestricted pop, but were ALL free email restricted to grex (and ability to send other destination email a member perk), it could work. Grex needs to be consistent in what if offers. Restricting email would boost memberships. . Another way to boost memberships is to restrict party, set it up so that more than two hours a day of party access is disallowed unless you are a member.
I sincerely doubt that restricting email to members would boost membership much, and would block out access to a very real segment of Grex users who have no other access to email, and can't easily pay for it--like a bunch of kids in Ann Arbor who use Grex for various things. I disagree with Mary that we'll have members-only phone lines in two years: I'll certainly lobby as hard as I can to thwart any such attempt to get that by the membership. I do however very much agree with Mary that there are all sorts of ways to raise funds that are humane and low-key, and that we haven't tried them yet. I also really hope that we do not come up with different membership rates, nor that we raise the current amount for a membership. We're paying bills right now, and we're as "flat" an organization as we can be, I think. Anything we do to restrict access to things is going to cost staff time, even doing it once or twice a year. Given how thinly staff time is spread out over things now, I would rather not see anything more to do accounting wise.
Sentimentally, I tend to agree with Mary's viewpoint of Grex as a community service organization. When Grex was set up, it was clear who our community was, geographically. But the Internet changes a lot. I don't mind that my Grex membership underwrites free services for people. I would hope that those people are part of my community through conferencing, but I won't demand that they all be. I will complain, however, when the *number* of people who use the free services, yet aren't involved with conferencing, start to seriously get in the way of *my* conferencing activity. This has already started to happen; system response has been slowing since the speedy days after the Sun 4 upgrade. I guess what it boils down to is that I'm not willing to underwrite free free e-mail for unlimited thousands of users; and when that free e-mail jams up the Internet link to a certain point, I'll probably go away again. I think Grex needs to think about what community it is trying to serve, and which services it wants to offer. (horribloe typing due to net lag. :) )
Whether grex restricting email increases memberships is besides the pointanyway. Sooner or later the email load is going to kill grex. And restricting party to two hours in a 24hour period for n on-members, is reasonable because grex provides access for conferencing. There are too many people on Party who will never conference. Party is really popular with our India users, and they arenice people, but they arent by and large going to conference, so limit Party use to two hours a day (reasonable I think) unless they want to be members.
Actually, e-mail is our most popular feature with users from India. (Big surprise.) I know that when you're in party, especially between midnight and noon-ish, it seems that there are lots of users from India. What you're forgetting is that we have many hundreds of Indian users, of which maybe a few hundred use party at all. In fact, when I'm home after work at 3 AM, I generally get more write requests from Indian users than there are users in party.
Richard, you seem to forget than in an open system like Grex, you *can't* say "party is limited to two hours per person/day" and have it work. Those who wanted to would just take out another account and continue on that way. Considering that party is not account oriented like email is, people could move from account to account and never hit the two-hour rule. I won't bother going into discussion about the programming effort it would take to do that, and maintenance of it all. Ken's comments worry me, because he is right: we do have a problem, and one that isn't easy to solve.
Excuse my (becoming traditional) Kibitz, but have you folks been
using HVCN or Mnut as any sorta' comparison?
Yes, I agree, the confs here are a helluva' lot more enjoyable
than even _trying_ to communicate via yapp on mnut, but that seems
to be more a function of the users than the systems-admin..
(although I could be WAYY off on that guesstimate.)
Local-only mail for nonmembers certainly seems a viable idea, but
then.. We've noted on mnut that mail seems to avoid the "quota's"
that scripts and such must adhere to.
Web-pages are another hog, if some conversations I've followed are
an indicator. GIF's are a pain.. Do those pages count toward
'quota'? Are they _personal_, or business-related?
Personally, I'm still a bit confused as to why *anyone* needs to
Telnet OUT, unless they are calling in on a dialin. And, since the
dialin is *certainly* a "community service", and the members are
assuredly subsidizing the ability, the sense of this is obvious.
Anyone, lemme get outta' the way and allow the Donneybrook to
carry on ;-)
email> People outside of the Ann Arbor area presumably have telnet access by virtue of some email account or other. That's certainly true in Michigan, although certainly people are hopping in on friend's accounts. So charging for open-access email would only hurt the direct-dial-ins. That wouldn't increase the member pool considerably (IMHO), but it *would* alienate a lot of potential future members (i.e., all them high schoolers). So I'd be against charging for email. WEB> Web page access seems like a less common perk of having the sort of access that gives one telnet access. Web pages are in demand and use resources, and (IMHO) create a splinter faction. Charging for Web pages seems like a reasonable idea. Grex was created, in my view, as a community get-together sort of thing, and too many Grexers seem to (currently) find Web access difficult or undesirable. Party channels> This seems like an odd thing to charge for. So I pay $6 and get my very own party channel, and then when I'm not around, anybody can use it? *That* doesn't seem fair. If you're going to charge for party channels, or offer them as a perk of membership, then modify party channels so they can only be accessed (when empty) by the owner. It's possible, currently, that I could be locked out of my own channel -- it's happened, due to crashes. I could see somebody on a vendetta against an ex-friend locking themselves in ex-friend's $6 party channel out of spite. Then baff has to come in and settle it? Nope, nope, nope. Conferences> Charge $1/screen for posting. then Grex could pay all it's bill off of kerouac's posts. =} <-- joke, joke, joke! (btw, how many spams are there in a kerouac, scott?)
paul/#35/first para: that was my argument somewhere around here, but marcus refuted it pretty well. In particular, the asian users don't generally have access to e-mail for personal purposes, mdw says.
I think restricting acces to some things to no-members is a great idea... except for one problem.... rumors are the only thing in the universe that spread faster then light, so if word gets out that we're restricting access, people are going to get pissed, even if we send out an official notice of WHY.. people may eventually accpet it, but many will not...
I think it's a given that if we restrict anything at all, more than we already have, people will be pissed for a while.
Janc's position statement:
I think we need to get more members. I do not believe that we should
restrict any guest access in order to try to prod more guests into
becoming members. Grex should continue to strive to give as much to
as many for as little as we can.
I see two major thrusts for raising memberships.
(1) Do a better job of explaining to people what Grex really is.
Grex is doing an unbelievable public service. This is a great
organization. We need to do a better job of publicizing just
how amazing and generous we are. (As opposed to starting to
be less generous.) If we start doing a better job of telling our
story, more people will want to support us, for the right reasons,
not for perks.
(2) I think we can find creative new ways to give modest perks to
members without taking anything away from our guests. For
example:
- The idea of finding an ISP that will give discounts to Grex
that I mentioned in another item.
- Start a permanent "Grex store" where people can buy nicely designed
Grex t-shirts and mugs and mouse-pads and such-like stuff. Offer
modest discounts to members.
I think lots of similar things could be done to make members feel
"appreciated" without undermining our goal of treating people
equally.
I think there are lots of other good fund-raising things that can be
done that will strngthen, rather than weaken, Grex's culture. The
idea of a Grex Garage Sale once a year was a good one. Lots of people
had STUFF they wanted to donate. We were really only missing a place to
do it. These kinds of things bring our users together, rather than
dividing them up.
I think we may have to come up with some restrictions on E-mail, not
for fund-raising, but to discourage certain classes of users that
our exploiting our charity. For instance, people who want a
snazzier-looking E-mail address to put on their business cards, or
want a more stable address than their ISPs. These people aren't
evil, but I don't think our members donate money and our staff member
donate time so such people can have a nice mail forwarder. We would
like to offer free E-mail service, but really only (1) as an adjunct
to conferencing, and (2) to people who can't get E-mail otherwise
(especially local people), and maybe to people who are new to E-mail or
only send one message a week, and aren't quite ready for commercial service.
I don't have a plan for how that would work. I'm not sure yet that a
plan would be needed. A few ideas that would almost work, if we
decided to restrict E-Mail would be:
- Require users to sign and snail-mail in a printed-out form before
their accounts get authorized for E-mail. The form would say
something like:
I recognize that Grex is a non-profit charitable organization
whose major mission is blah blah blah, and that its free
E-mail services are meant for people who blah blah blah.
I understand that Grex's Email is free, however a modest donation
would be a great help to Grex and would better help Grex serve
those who most need its services.
I understand that Grex is working on a cool stamp collection,
and would appreciate it if I stick a neat stamp on the
envelope.
I would like Grex to enable login _______ for Email.
Signed: _____________
Every request would be granted. I'd be tempted to drop the small
request for $$ in the second paragraph. The main idea here is not
to hit people for money, but to make sure they understand who they
are dealing with when they accept a free account from Grex. Well,
I also think it would be a good way to get a really neat stamp
collection.
- Accept only mail that is addressed to:
login@bpddpqppdbd.0IO10lOl.grex.cyberspace.org
Anyone who would be willing to have *that* E-mail address would have
to be *truely* needy.
Well, OK, neither of these suggestions are 100% serious, but I like both
of them better than restricting E-mail only to members. The *last*
thing we should think of doing is providing services only to people who
can afford to pay for them. If we decide that E-mail must be restricted,
we need to be more creative and less mercenary than that.
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- Backtalk version 1.3.30 - Copyright 1996-2006, Jan Wolter and Steve Weiss