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25 new of 107 responses total.
rogue
response 25 of 107: Mark Unseen   Nov 25 18:41 UTC 1997

#22: Grex is not a for-profit enterprise -- note that in my messages I used
     the phrase "for-profit corporation" many times. You cannot compare Grex
     to a radio station a corporation paid $33 million for. They have 
     different goals. Judging the corporation's actions with the goals of
     Grex is as pointless as judging Grex's actions with the goals of a 
     for-profit corporation. That is the point.

#23: I am not a Chinese opera fan. I don't like it. :-)

     Free market states that participants want to *maximize* profits, not 
     that "all profitable projects will be done." One of the calculations for
     whether a project is worth doing is the standard NPV (Net Present Value)
     calculation. It's rather simple but a key number included is the
     *cost of capital*. Cost of capital tends to increase as profitable
     opportunities increase. An 8% ROI in one decade may be acceptable while
     at least a 15% ROI (Return on Investment) is demanded in another decade,
     depending on the economy.
 
     $1 million a year profit for a $33 million investment is not good -- 
     the corporation/individual could have purchased mutual funds and got
     about 20%, or $6.5 million last year. And that's at a lower tax rate
     because capital gains is taxed lower than profits. 

#24: When analyzing business decisions, one must primarily use money as a 
     scorecard. This is why I brought up the Mother Teresa example -- when
     analyzing charitible organization, one cannot use profit as a 
     scorecard.

     I did not say the station made a good decision. What I am pointing out
     is that a small piece of a big pie may be bigger than an entire small
     pie. If it is, then it is only in the interest of the for-profit 
     corporation to go after the small piece of a big pie. Music is a 
     product.
tao
response 26 of 107: Mark Unseen   Nov 25 18:46 UTC 1997

We respect Jemmie, even when his ideas seem disagreeable to some of
us.  

Anyway, on to the debate:  I have to agree with Jemmie's take on how
the radio market works.  

So, support Public Radio.  These stations need donations to survive,
and most $$ comes from listeners (with some $ chipped in by those
businesses that offer matching funds if their employes donate).

Those who have the gold make the rules.  In Public Radio, listeners
have a lot more clout because they're a major revenue source.  So
call in during a pledge drive, and offer some $.  You'll probably
be asked which programs you like best (I was, when I called WUOM).
That's an opportunity to make a pitch for more classical music
(or whatever else you prefer).

Public Radio cares about what listeners think of various types
of programming -- enough, at least, to hire market researchers
who conduct test-audience surveys.  I participated in one of
these a few months back.  They gave us questionnaires with 
essay portions.  They played excerpts of stories of all sorts,
and asked us what we liked best and least about them.  They
asked us about what times of day we'd listen, if we'd listen,
etc.

Forget commercial radio.  
tao
response 27 of 107: Mark Unseen   Nov 25 18:46 UTC 1997

(Jemmie slipped in.)
goose
response 28 of 107: Mark Unseen   Nov 25 19:40 UTC 1997

I have a lot more respect and understanding of Jemmie now that I
read #26.  
krj
response 29 of 107: Mark Unseen   Nov 25 19:47 UTC 1997

Public radio, in rogue's model, is a terribly inefficient waste of 
resources.  Those public radio licenses, which were given away for 
free, should be auctioned off to the highest bidder.
 
I would argue instead that perhaps we need additional public radio 
licenses.
 
-----

Back to rogue in #25, where he argues that a $1 million return on a 
$33 mil investment isn't very good performance.  I won't disagree with 
that.  However, let's look at what that investment really consists of.
My guess is that the physical assets of WQRS would be under $5 million
-- offices, studios, transmitter.  That's just a guess.  The value of 
WQRS as an ongoing business -- well, it can't be too high, because 
the owner just threw it away.  So that leaves $28 million as the 
value of the government license.    You can tweak that figure up or 
down, it doesn't affect my argument.

But the government license can only be worth $28 million because there 
are such a limited number of them!  Essentially, we have had an 
ever-increasing pot of money bidding up the price on a finite supply 
of licenses -- the license, of course, being a government artifact.
 
If we were dealing with a "normal" commodity, the pot of money would have
gone into capital investments to produce "more" radio.  
Instead of spending $33 mil to buy a business whose tangible assets 
are $5 mil, producing revenue of $1 mil, General Media would have gone 
off and built a station from scratch; QRS would still be broadcasting 
classical music; we would not be having this friendly argument.

As for "all profitable projects," all I can say is that we had different
economics teachers.  "All profitable projects will be done" falls directly
out of the definition that entry into the market is easy.  If General 
Media stops broadcasting classical music while it is still a 
profitable business, someone else steps into that market niche.  
But it's not a free market; there's that damn $28 million
license, price derived above.  But on this point it seems we have no 
common ground.
tsty
response 30 of 107: Mark Unseen   Nov 26 19:46 UTC 1997

<<asked to move the following into here>>
  
by TS Taylor (tsty) on Mon, Nov 24, 1997 (18:10):
 ummm, actually, after a little research and readinghte newspapers
 and seeing some other stuff on line, it seems the new owners
 actually had a net profit slightly in excess of $1,000,000 for
 last year. ahhh, geee.

 however, in their greedy gobble to own a detroit radio property,
 they *vastly* overpaid ( ~$33 mil ) for the pleasure and decided
 that after their VeryBadPurchasePrice ...they were going to
 compoiund the error witha VeryBad&HorridProgramming change.

 which is *typical* idiocy when jerks with no knowledge of some
 industry get a buncha bucks and throw it wildly around trying to
 make a killing.

 whoever owned wqrs before reeeeeal saw the new owners coming from
 a mile away.

 the losers are *both* the new owners and the wide listening
 audience that DID generate over ~$1,000,000 in profit for them.

 takes quite an audience to generate a million bucks, even if

 you are the only game in town.

 and then to precipitously dive into a rock-solid-established (pun      
intended) segment ofhte  music market that has held sway in
 detroit & environs for 30 years (did i mention experience before?)
 is tantamount to hari kari.

 i hope whomever owns wqrs is a privatley held company so no
 stockholders get their asses fried by these dolts.

 oh, someday i'll tell ya what i really think. <g>.
--------
  
following on this a little, one mis-perception is that the *station*
had/has the value. it is the *license* that has the value.
  
apparently the license was sold in reference to the market value
of a generic fm license in the 6th largest radio market, blah, blah, etc.
  
while taht may be true ..... and while there *ought* to be a market
value return on investment, radio (media in general) carves up 
the profits a little differently based on competiton in musical
niches. 
  
like a buncha grocery stores where 4-5 sell only fresh veggies, adn
8-9 sell only meat and 1 store sells desserts!
 
we just lost our dessert store adn the meat sellers are gonna
chew up teh new entry bigtime, imo.
rogue
response 31 of 107: Mark Unseen   Nov 26 20:37 UTC 1997

#26: Public radio is good. People who want to hear their stuff can contribute
     to public radio and use their weight there.

#28: She didn't say anything I didn't already say. The business world has
     different goals and plays by a different set of rules than what a lot
     of Ann Arborites (computer geeks, academics, visionaries, wanderers,
     hobos, etc.) are used to. It's hard to accept but it is reality.

#29: This is an interesting discussion. There are several issues of note:

1) With regards to doing "all profitable projects." I hope your economics
   instructor also taught that the only true scarce skill is entrepreneurial
   ability -- for economics sakes, all other skills are commodities. 
   Entrepreneurial ability is finite because time is finite and there are a
   finite number of people; It is impossible to do "all profitable projects."
   You probably are not familiar with NPV calculations because they are 
   financial rather than economic calculations, but they are simple 
   calculations used to determine whether a project is a "profitable" one or
   not. A *very* important number in that calculation is "cost of capital."
   In other words, if I get get 25% return/year in a mutual fund, a 
   project that returns 15% is *not* profitable. In your definition, you do
   not take cost of capital into account. There are an infinite number of
   "profitable" projects by your definition but using the financial/economic
   definition, there more profitable projects there are, the greater that
   "cost of capital" number becomes -- the benchmark increases. One of the
   greatest errors made by non-professionals in doing profitability 
   calculations is their failure to take into account the complete 
   opportunity cost (or cost of capital).

2) I don't know if more radio licenses can be issued. I do not know all the
   reasons why they are not if they can be -- I can think of a couple of 
   reasons. I am not sure how much the radio license is worth, but $28 
   million seems high. Not all of the price outside of tangible assets can 
   be attributed to the cost of the license. 
 
   There are classical music stations all over the country. There are none
   in Detroit. Why attribute this to the evil FCC or evil capitalists? Why
   can't it simply be because there is not enough interest in SE Michigan?

#30: Where your analogy fails is that desert buyers will bid up the price of
     deserts to the point if supply is reduced; Classical music listeners will
     not buy any more or less products from the advertiser of the station 
     they are listening to whether there is 1 or 100 stations. That is the
     problem.
 
     The Chinese bakery store in Ann Arbor charges much higher prices than
     the one in Windsor, but has much fewer clients. The classical music
     station cannot charge advertisers more for advertising if the number
     of listeners decrease -- there is no cause-and-effect relationship 
     there (as a matter of fact, the opposite is true). 
lumen
response 32 of 107: Mark Unseen   Nov 30 09:48 UTC 1997

What a discussion-- but I'm not sure I understand it all.  No, no-- don't
explain it again! :)  I surf through radio like I do TV-- can't wait to get
a cassette deck or a CD player in my car so I will have something decent to
listen to _all_ the time..
void
response 33 of 107: Mark Unseen   Dec 1 03:52 UTC 1997

   if only cabs had cd or tape players. wqrs was the *only* radio
station i listened to in my cab. now that i know the company which
killed wqrs also owns wcsx, i'm going to be hard put to find something
worth listening to during the 40-60 hours a week i spend driving. this
format change has left me close to heartbroken.
rcurl
response 34 of 107: Mark Unseen   Dec 1 06:50 UTC 1997

How about a portable CD? You can get a little xmitter that will broadcast
it to the (FM) radio in your cab. 
void
response 35 of 107: Mark Unseen   Dec 1 07:09 UTC 1997

   now there's a thought. thanks, rcurl.
rogue
response 36 of 107: Mark Unseen   Dec 1 20:19 UTC 1997

#33: Classical CD's are very inexpensive; Royalties need not be paid to the
     composers. You can get classical CD's for, like, $4 each. You can buy
     ten for $40. I saw the transmitter Rane is talking about for $29.
orinoco
response 37 of 107: Mark Unseen   Dec 1 21:58 UTC 1997

Where have you seen classical CDs for $4?
tpryan
response 38 of 107: Mark Unseen   Dec 1 23:01 UTC 1997

        ?bargain bucket bin at best buy?
i
response 39 of 107: Mark Unseen   Dec 1 23:43 UTC 1997

Naxos label CD's - not the upscale label recordings of pretentious & pricy
orchestras & conductors.  Seems I've seen 'em on a $4.00/CD for 4 or so
several places.  Been a while since i've bought, but that's NEW prices.
rcurl
response 40 of 107: Mark Unseen   Dec 2 03:26 UTC 1997

Re that CD -> FM transmitter I mentioned: mine is a WANO-TECH "fx-100",
runs on 2 AAA batteries, and is about the size of a computer mouse. Its
only drawback is that the tuning is a slotted disk on the bottom, not easy
to tune. This is a nuisance when travelling as one has to choose an FM
frequency on which there is no station, and tune to that - and that keeps
changing as one travels. But for use in one locale this would not be a
problem. Heartland no longer lists these, but Damark's new catalog has an
Arkon unit for $25 (free s/h), Item B-30120-492096 (1-800-729-9000). [I
have no experience with the Arkon brand.]

lumen
response 41 of 107: Mark Unseen   Dec 2 07:38 UTC 1997

The only drawback with an FM transmitter for portable CD or disc changer is
that you *do* limit the sound quality to that of an FM transmission.  If you
don't mind that, great.  Of course, I realize that is probably the best you
can do..
mcnally
response 42 of 107: Mark Unseen   Dec 2 07:49 UTC 1997

  If you're planning on listening to something in a moving car that's
  probably not going to be a big issue compared to the other sound-quality
  problems you're going to have..
gull
response 43 of 107: Mark Unseen   Dec 2 17:16 UTC 1997

Yeah, considering the amount of extraneous noise in a car, there's probably
not that much difference.  I find the high dynamic range of CDs actually
annoying in a vehicle -- you have to keep adjusting the volume to hear the
low volume parts and turning it down so you don't get blasted by the loud
parts.  Some CD players actually can compress the dynamic range to help with
this.

Personally, I dub CDs off to tape.  Then I can keep the tape in the car and
the CD in the house -- and if someone steals the tapes, I'm not out that
much cash.
mcnally
response 44 of 107: Mark Unseen   Dec 2 17:25 UTC 1997

  Let's imagine that you have 20 or so tapes that you have recorded
  to listen to in the car.  If you kept only 4 or 5 CDs in the car at
  any given time you'd be out nearly as much money from the cost of 
  the tapes as you would be from replacing the CDs if they were stolen
  and that's not even accounting for all of the time you spent recording..

  I'm biased against tapes, though, every time I've had a tape player
  in a car it's found some way to break in short order, leaving me without
  any way to play recorded music.  Given my loathing of the local radio
  stations this always seems like some sort of intentional personal
  betrayal..  :-)
void
response 45 of 107: Mark Unseen   Dec 2 20:54 UTC 1997

   thanks again, rcurl. i'll give damark a call. the loss of wqrs does
give me more incentive to build up my classical cd colection, i
suppose. :)
void
response 46 of 107: Mark Unseen   Dec 2 20:54 UTC 1997

   er, "collection."
gull
response 47 of 107: Mark Unseen   Dec 3 00:15 UTC 1997

Re #44:  Well, mostly the point is that it keeps me from constantly having
to shuffle CDs between the house and van.  Otherwise, what I wanted to
listen to would always be in the wrong place. ;)

My vehicle is in the 'noisier than most' category anyhow.
orinoco
response 48 of 107: Mark Unseen   Dec 4 02:38 UTC 1997

I have enough of a problem carting CDs from my room to the ground floor to
the basement and back, and losing half of them in transit. :)
goose
response 49 of 107: Mark Unseen   Dec 4 17:12 UTC 1997

RE#41 -- FM is band limited to 15kHz, if you;ve spent the last several months
of your life driving in a cab, you're probably not able to hear above 15kHz
anyway. .
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