|
Grex > Coop11 > #178: Promoting Grex during our night at Top of the Park |  |
|
| Author |
Message |
| 25 new of 127 responses total. |
ric
|
|
response 25 of 127:
| 
Jun 11 15:18 UTC 2000 |
I really think Grex needs to focus on "Grex.org" for marketing purposes.
|
drew
|
|
response 26 of 127:
|
Jun 11 17:01 UTC 2000 |
Last I heard, almost all cars were made of material well suited for attaching
magnets to.
|
gelinas
|
|
response 27 of 127:
|
Jun 11 17:13 UTC 2000 |
Sawicki will do the art-work for you. I don't remember it being any more
expensive, either. Unfortunately, the only price-list I have is the one
for lawn signs; they still haven't mailed me their catalog.
|
cmcgee
|
|
response 28 of 127:
|
Jun 11 17:42 UTC 2000 |
re 25: For marketing purposes, cyberspace.org is MUCH EASIER to remember.
(I owned a marketing consulting firm for 9 years, and if Grex were paying me
for my advice, I charge hundreds of dallars, and would be throwing myself
bodily in front of the printing presses to keep you from buying any publicity
materials with grex.org on it)
|
jmsaul
|
|
response 29 of 127:
|
Jun 11 17:46 UTC 2000 |
Heh. She's right -- cyberspace.org is a much better name.
|
ric
|
|
response 30 of 127:
|
Jun 11 18:10 UTC 2000 |
I disagree. The name of this place is GREX. The people who run this place
are Grexers. "GREX.ORG" is shorter and more likely to fit on things with
larger letters that are more easily readable, thus making it more readable,
more visible, and therefore more effective.
People without knowledge won't know what either "grex.org" or "cyberspace.org"
are, so my points in the first paragraph are really the only ones that matter
from a marketing standpoint. Plus, people log into Grex, they don't log into
Cyberspace Communications, so there's nothing to tie the domain
"cyberspace.org" into their experience.
Using Grex.org just makes a lot more sense.
|
cmcgee
|
|
response 31 of 127:
|
Jun 11 18:39 UTC 2000 |
The word "cyberspace" is an English word that is familiar to many people.
Remembering a familiar word is much easier than remembering an unfamiliar word
in a foreign language.
|
hhsrat
|
|
response 32 of 127:
|
Jun 11 18:53 UTC 2000 |
If we need layout/design software, I'll offer my services. I have a
copy of Quark, can seperate the 2 colors, manipulate images (Paint
Shop Pro), etc. I don't want to be a project organizer, but I'd like to
help out if needed.
|
i
|
|
response 33 of 127:
|
Jun 11 18:57 UTC 2000 |
Our target audience feels pretty familiar with the word "cyberspace";
they have some pretty positive feelings about "cyberspace"; they know
how to spell "cyberspace"; they have some slightly-correct ideas about
what they'll find at a place called "cyberspace"; etc.; etc.
For all our target audience knows, feels, or can guess, "grex" is a
colo-rectal surgury institute in Nepal.
We don't have money to waste on internally-targeted scratch-our-own-egos
"advertising". We can hardly fantasize about being able to afford to
make "grex" a household word through a radio/TV/newspaper/etc. ad
campaign.
|
remmers
|
|
response 34 of 127:
|
Jun 11 19:10 UTC 2000 |
I vote for cyberspace.org
|
ric
|
|
response 35 of 127:
|
Jun 11 19:18 UTC 2000 |
re 31 - sure everyone knows what "cyberspace" is but they still don't
associate it with that which is Grex. Personally, I think it's a meaningless
buzzword. I'd wager that people would be MORE likely to visit "Grex.org" than
"cyberspace.org", if only out of curiousity.
|
remmers
|
|
response 36 of 127:
|
Jun 11 19:24 UTC 2000 |
Would "grex.cyberspace.org" (which also works) capture the best
of both worlds?
|
lelande
|
|
response 37 of 127:
|
Jun 11 19:33 UTC 2000 |
what type of audience do you want to attract?
'grex' is for audiences who'd chime to words like 'gulag', 'wicca', and
'analog'.
folks who'd jive to 'cyberspace' would jive to 'cyanide', 'protoss', and
'digital'.
among other distinctions.
|
ric
|
|
response 38 of 127:
|
Jun 11 19:35 UTC 2000 |
re 36- that's getting *WAY* too long. You'd have to use an even smaller font
to make it fit. Plus, people understand "something.com" and "something.org"
as being shorted versions of "www.something.com". But you put something else
in front of "something.com" and it might confuse people
|
balynce
|
|
response 39 of 127:
|
Jun 11 20:08 UTC 2000 |
I'm still supposed to make flyers right?
|
krj
|
|
response 40 of 127:
|
Jun 11 20:21 UTC 2000 |
hhsrat in resp:32 :: thanks for your offer! I have about another week of
high chaos in my life and after that I'll be in touch.
|
other
|
|
response 41 of 127:
|
Jun 11 20:49 UTC 2000 |
Just as an aside, the final look and wording of the project, not to mention
the medium, will be determined not by vote, but by the wishes of the people
who give the money to make it happen, and by those who take charge of the
project.
Anyone else, feel free to promote Grex in whatever ways you wish. If Grex
doesn't agree with your choice, we can disavow it, but we likely can't stop
you unless you violate the law or the rights of the corporate organization.
That being said, I agree that the temple logo and the words "cyberspace.org"
would be ideal, though I would add another line with "modems at 734/761-3000"
or "or dial-in to 734/761-3000".
Note: the temple logo has the words "Electronic Town Hall" under it. I
suggest retaining that verbage as part of the logo, in case anyone was
considering otherwise.
Who designed the logo and (presumably) has the best camera-ready or .eps copy
of it, and would that person please forward it to me for TOP? Thanks.
|
jor
|
|
response 42 of 127:
|
Jun 11 21:11 UTC 2000 |
m-w agrees that "cyberspace" is English, since 1986.
|
ric
|
|
response 43 of 127:
|
Jun 11 22:01 UTC 2000 |
re 42 - I never disputed that it's not a word in the English dictionary.
re 41 - I feel like your response was directed at me, and that you basically
said you don't give a rats ass about my opinion.
|
other
|
|
response 44 of 127:
|
Jun 11 22:13 UTC 2000 |
My response was not directed at anyone in particular. I don't know you well
enough to discount your opinion. I'm not responsible for how you feel.
|
aruba
|
|
response 45 of 127:
|
Jun 11 22:14 UTC 2000 |
I have always preferred cyberspace.org, and will venture to say that it may
have been a mistake for us ever to allow access via grex.org - it has just
confused things.
Re #41: ajax designed the logo, but I don't know if he still has the best
copy of it. I would ask Valerie.
|
krj
|
|
response 46 of 127:
|
Jun 11 22:22 UTC 2000 |
One of the issues which came up last time is that we need a good
black & white logo for cheap printing purposes. I may have some copies
somewhere, argh.
The reality of printing on a business card-sized space is that I expect
to lose the "Electronic Town Hall" legend. I think it's already missing
from the B&W logo I have (somewhere).
|
other
|
|
response 47 of 127:
|
Jun 11 22:25 UTC 2000 |
oh well. I wonder what it would cost if the logo is in all the colors it
shows up in on the webpage...
|
happyboy
|
|
response 48 of 127:
|
Jun 11 23:12 UTC 2000 |
ah think y'all shud pass out grex torlet-seats
|
jmsaul
|
|
response 49 of 127:
|
Jun 12 00:55 UTC 2000 |
cyberspace.org is a wonderful name. I'm jealous that you guys have it. You
should use it as much as possible. (I'm not at all jealous of the name
"grex," which sounds like an all-natural breakfast cereal or something a frog
would say.)
|